Aap! - Alternative Advertising Possibilities

South Africa’s very first escalator was branded at Edcon Head Office in Johannesburg yesterday, 25 January 2010 by FlightingBoyz. Flighting Boyz,  a media installation company that specializes in various fields of media brands, with more than 30 years of experience in the South African Market is distributor for Aap!Rails and Aap!Steps products in the region.

Visit Flighting Boyz for more info on the South African Market.

Dei Colli, Italian shoe fabricator rolls in season 2010 with Aap!Rails, escalator handrail advertising!

As a company that has produced various new media technologies including our Aap!Motion lenticular panel technology, and various commercial tunnel advertising systems we’re always interested in what other inventors, companies, artists etc are producing. Many of these new technologies end up being commercialized in exciting ways.

One new resource we’ve been keeping our eyes on is FuturePicture, an online resource dedicated to experiments in the area of “computational photography” by two researchers Daniel Reetz and Matti Karilouma who aim to take their new technologies “out of the lab and into practical use.”

Reetz and Karilouma have built a series of low cost Light Field Camera arrays that in contrast to traditional single-lens cameras allow users to create images that can be computationally refocused via computation post date. Perspectives and points of interest can be re-shifted after the photograph has been taken for interesting results and uses.

Highly recommended. More @ http://www.futurepicture.org/

Aap!Global products used by associated Greek Distributor Stockdale and Associates to bring out the best in Amita yogurt beverages Winter 2009 campaign.

Artinvent from Hungary brings the Milka holiday spirit to a mall in Budapest using Aap!Rails. Wishing you all Happy Holidays and Fantastic New Year!!!

Advertising is on every surface and around every corner, along with urban art and activism. Now four artists are joining forces in Queens to give talks on each one’s respective mediums and the areas in which each overlap. Find out more about the evening of Art, Advertising, Activism & Alchemy.

This billboard, and apparently Paris Hilton. Media5 takes a jab at heiress to sell OOH advertising space in New Zealand. Read more on how the company is used the pop culture icon, and her reaction at AdFreak.

This ad for the 28th Biennale of Graphic Art in Slovenia throws tact to the wind to get your attention. Click here for the full ad, but beware, it’s NSFW! [Gawker]

Thankfully, this Milwaukee bus shelter ad isn’t really scratch-and-sniff — but it does draw you in to read their “messy” message on teen pregnancy. Read more about the ad on AdFreak.

Escalator handrails are finding their raison d’être, first with Aap!Rails, now with Kama’s handrail animation series. Take a look at the urban art below.