Aap! - Alternative Advertising Possibilities

Advertisers in India have picked up on a new medium to target rural audiences: the traveling infomercial. Read more on Mr. Sharma - just one of thousands of traveling performers who spread the word of various brands throughout rural villages. Courtesy of The Wall Street Journal.

Perrier takes “going green” to the next step with their recent installations of giant, foliage-formed bottles of Perrier. Read more at the Outdoor Advertising Blog.

Schematic is revealing the “Touchwall” at the advertising festival in Cannes, which actually recognizes attendees by their badges, and offers a variety of delicious features, including social networking and 3D maps. Equipped with multi-user capabilities, the “Touchwall” allows users to have their own workspace while still sharing information.

Another new development in OOH media is the new 3D storefront campaign for the History Channel’s new show, “Expedition Africa.” What’s so new about 3D? Well, this time, you don’t need the glasses. Completed by Pearl Media and Horizon Media, the campaign will run through June in NYC.

You may never see the face behind the mask of any Billboard Liberation Front member, but the writers over at We Make Money, Not Art have blogged about something just as good: a masked presentation. Read more about the activities and secrecy of the BLF, and how they affect media today.

Submedia, a US based media agency has installed various Aap!Motion displays in New York for Coca Cola as part of the summer Open Happiness Campaigns.

Learn more about Aap!Motion, lenticular walking displays

These new Japanese billboards use cameras and facial-analysis technology to scan those walking by, and display ads targeted to age and gender.

“What a billboard looks like has nothing to do with whether it ought to be there. Nor does the fact that it carries advertising have anything to do with it, either.”

Read more from BoingBoing’s post on Howard Gossage’s February 1960 Harpers essay, “How to Look at Billboards,” in which he critiques the aesthetics and relevancy of billboards.

Toshiba’s new billboard in Tokyo has raised the interactive bar, allowing those passing by to call a number, connect, and play a game. Displayed in real-time on the large sign, the game challenges players to paint squares on a board while searching for Toshiba’s mascot.

Read the full post at Gizmodo.

Aap!Motion, the lenticular animated billboard solution has arrived in Poland with a beautiful 10 meter walkway featuring large format graphics for client Levi’s.

Learn more about Aap!Motion