Aap! - Alternative Advertising Possibilities

…Because technically speaking, we are in the business of converting formerly pristine and untouched spaces into mediums for advertising.  Technically speaking, we are in the business of proliferating the ubiquity of advertising, increasing the volume of the corporate paid-marketing onslaught. 

We’re those guys that are bringing the future as portrayed in interpretations of the world of tomorrow by countless Hollywood flicks; you know, those movies set in a future where advertising is everywhere.  Remember Tom Cruise in “Minority Report”: he walks down the street and not only is advertising in every conceivable location, but the advertising recognizes him personally based on retinal scanning technology, and delivers a personal message — a Gap advert inquires how that turtleneck is working out for him, and if he wants a snappy scarf to complement.

So technically speaking, I cannot argue that we are working to increase the volume of advertising in the environs of humanity.  I’d feel bad about this if it weren’t for a vitally important caveat to our method: we deal exclusively with innovative advertising spaces.  We deal with the unknown and unexpected spaces that are conducive to creative, engaging, and quite honestly, cool, ad campaigns. 

Traditional advertising spaces have become a mass market commodity, and consequently, their effectiveness has waned and their market value dropped.  With lower expectations and lower investment, there is little pressure to create a great campaign.  End result: we’re inundated with boring, cliche, and sometimes insulting-to-our-intelligence adverts.

With the right medium, financial pressure, and creative brilliance, advertising can transcend business, and become art.

So why don’t I feel bad about what we do?

Because we’re in the business of deploying new canvases upon which the great minds of advertising will actualize visions and concepts so cool, you’re not even going to care it’s an ad.

Click more to see some samples of advertising becoming art.

Advertising becomes an art: