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So Sheep are New Media!

April 13th, 2006

Well I could have imagined this to be true in New Zealand where the ratio of sheep to humans is something like 20:1, but apparently in Holland, Sheep are wearing little jackets with advertising.

Take a look.
sheepanimal.jpg
And while the impression rate will probably be low the campaigns lends itself tremendously well to viral and public relations campaigns, plus the connotations of warm sheep wearing jackets suggest comfort at Hotels.nl

Have clues on which company did this? Contact us. We’re interested in learning more.

Or Feel ashamed? Want to Fight Back?

Try Contacting

http://www.peta-online.org/

Or try Aap!Rails or metroVISTA – safer – more humane and even more effective alternatives.


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