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As we expected - brands are rolling into Second Life

September 6th, 2006

As expected advertisers are rushing into the once independent and possibly underground service.  If its creative and fun , just like real outdoor media we think it adds value to the the experience. What do you think? Do advertisers belong in the virtual communities? Is there anyway to spot it?
amazon_bookstore_secondlife.jpg

Some interesting updates on brands in Secondlife:
Update on the progress of the in-world Amazon store.
– Adidas-Reebok is rumored to get in soon.
– And so is Toyota Scion (here and here). Update [Aug.23]: more details at Millions of Us, the company that brought Scion in SL).
– CNet writes about a Baltimore accounting firm setting up shop in Second Life.

Want more on branding in Second Life?

Read the following:
More Businesses Enter Virtual Worlds
Starwood Is Constructing a Branded Hotel in Second Life


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One Response to “As we expected - brands are rolling into Second Life”

  1. Garrett Vries Says:

    Great work!

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