Propaganda films for 50s consumerism
September 10th, 2006
An interesting form of marketing is explored by Regine of We-Make-Money-Not-Art, who write about propanda films used to spark internal US consumption in the 1950s.
Design for Dreaming is one of the key Populuxe films, showing futuristic dream cars and a “Kitchen of the Future.”
In this surreal musical, a lovely brunette is introduced to the joys the “Kitchen of Tomorrow” furnished with a machine that reads recipes off computer cards, a glass-walled refrigerator, and an hemispherical glass oven that seems to be able to make a cake complete with lighted birthday candles on top.
Watch the film and read some of the commentary assocaited with the project.
