Aap! - Alternative Advertising Possibilities

Helen Keegan of BeepMarketing explores some of the usage of Mobile Marketing on Vending Machines in Japan. Here is an excerpt of her conversations with Jan Kuczynski of W2Forum on the matter.

“Coca Cola uses the mobile phone as a loyalty point system for their Cmode mobile-enabled drinks vending machines in Japan. consumers can use NFC (near field communication) or a QR code generated by an application installed on their phone to purchase drinks at Cmode vending machines. For each purchase, consumers earn loyalty points which are stored on their mobile phone. As the number of loyalty points increases, the consumer’s loyalty ranking ‘levels up’ and the number of loyalty points earned per drink purchased also increases. Consumers can redeem loyalty points as free drinks at a vending machine, or on digital content such as screensavers and wallpapers at the Coca Cola mobile site. To use the loyalty scheme, consumers must first register to become a member of “Club Cmode”. Club Cmode provides Coca Cola with the opportunity to interact with their consumers as well as promote new products and sell mobile content.”

Mobile technologies can add levels of interaction to static media.  Read some of our work in the area using our Aap!Mobile platform.