Politicians - What if they?
September 7th, 2006
What if politicians like F1 or NASCAR race drivers wore on their clothing all the sponsors of their campaigns?
Good Magazine explores the visual impact of contributions to politicians with the following image:
” Sponsor a Senator
words by Morgan Clendaniel
illustration by Serifcan Özcan
In the 2006 midterms, Senators Hillary Clinton (D-NY) and Rick Santorum (R-PA), both running for re-election, have raised the most money of any candidate in their respective parties. Here are the NASCAR-style uniforms they would wear if companies were proud of their political donations, and if running for senate required a flame-retardant suit.
HILLARY CLINTON
Hillary Clinton’s top contributions by sector
Finance, Insurance, Real Estate $4,650,601
Lawyers & Lobbyists $3,533,740
Other $3,258,584
Miscellaneous Business $2,332,809
Communications/Electronics $1,808,119
Health $1,122,341
Construction $521,796
Ideology/Single-Issue $432,270
Labor $340,545
Agribusiness $211,565
Energy/Natural Resource $206,462
Transportation $118,210
Defense $86,050
TOTAL (as of June 30th): $33,180,949
RICK SANTORUM
Rick Santorum’s top contributors by sector
Finance, Insurance, Real Estate $2,812,841
Miscellaneous Business $1,373,537
Lawyers & Lobbyists $1,357,125
Health $1,258,021
Other $1,243,951
Construction $666,015
Energy/Natural Resource $651,541
Ideology/Single-Issue $563,073
Communications/Electronics $474,990
Agribusiness $399,237
Transportation $299,574
Defense $76,000
Labor $56,706
TOTAL (as of June 30th): $17,252,473″
Source: http://www.goodmagazine.com/issue001/Political_NASCAR
As we expected - brands are rolling into Second Life
September 6th, 2006
As expected advertisers are rushing into the once independent and possibly underground service. If its creative and fun , just like real outdoor media we think it adds value to the the experience. What do you think? Do advertisers belong in the virtual communities? Is there anyway to spot it?
Some interesting updates on brands in Secondlife:
– Update on the progress of the in-world Amazon store.
– Adidas-Reebok is rumored to get in soon.
– And so is Toyota Scion (here and here). Update [Aug.23]: more details at Millions of Us, the company that brought Scion in SL).
– CNet writes about a Baltimore accounting firm setting up shop in Second Life.
Want more on branding in Second Life?
Read the following:
More Businesses Enter Virtual Worlds
Starwood Is Constructing a Branded Hotel in Second Life
Mobile Adwords
September 5th, 2006
While this has been a feature for several months in Japan, Google recently added AdWords ads to US mobile search service.
From an RCR News article on the topic we learn:
“AdWords customers can develop their own mobile advertisements and marketing campaigns, and can set daily budgets, establish scheduled marketing messages and pay only when consumers click the ad or call the business.”
Keep an eye on movement in this space.
Google Maps Prompts Advertising on Roofs
September 5th, 2006
GOOGLE’S online satellite pictures may have opened a new area for advertisers to boldly go where none have gone before.Well apparently street wise companies are hiring painters to paint their logos or advertising messages on the roof.
The idea is that when the Google satellite passes overhead, users will be able to see company logos stand out in a sea of otherwise bare roofs.
Don’t think too many are going to be doing this… but its good fun!
Yes - our office does have a giant monkey on the roof - a treat for a world of spy satellites!
Kudos to Guerrilla Marketer Bansky
September 4th, 2006
Banksy vs Paris
Banksy shop-drops 500 remixed Paris Hilton CDs
UK graffiti virtuoso Banksy has smuggled 500 doctored versions of Paris Hilton’s new CD into stores across the country. The CD contain Banksy’s remixes and have titles like “Why am I Famous?,” “What Have I Done?” and “What Am I For?”
Kudos to Banksy!
Read BBC Article on the stunt
In Similar Company
September 1st, 2006
‘And what is that philosophy?
“Most graphic design is about making things clearer, so that people get what you’re saying. But we often do the opposite. We make things more complicated. So we’re not problem solvers, but problem makers!”‘
Points shared and of interest were covered in the latest feature on design duo “YokoLand” in the latest issue of I.D.
Read the full article:
A Breath of Fresh Art
The graphic design duo called Yokoland just published their first monograph. And you thought Mozart was a prodigy.
