Aap!Global Featured in Wired Magazine!
October 26th, 2006
Aap!Global features in Wired Magazine in the Column “It’s Madvertising” by Momus, AKA Nick Currie.
“Not content with traditional billboards and gift tissue packs, advertisers have covered the floor with stickers, clad pillars in mock tea bottles, filled every free space on the ticket gates, and covered the escalator handrail with hundreds of tiny QR-coded ads which, when scanned, pop information about local attractions onto your cell phone.”
Read the entire article here
