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Photobooth Ambush! - an outdoor media campaign for Head & Shoulders

January 1st, 2007

head_shoulders.jpg

We’ve got to give credit to Saatchi & Saatchi, the creative agency behind this very ingenious (and possibly offensive) fun outdoor media campaign for Head and Shoulders Anti-Dandruff shampoo that placed a camera into the ceiling of British photo booths. When the users snapped a photo of themselves - besides receiving a set of traditional prints, the user also received a photo of their recipient’s hairline with instructions and notes on the dandruff shampoo.

Via Core 77


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