RFID-activated billboards
January 14th, 2007
We’re giving kudos to MINI USA for connecting new technologies to the millieum old media platform of the billboard.
MINI USA has launched it’s latest advertising campaign aimed at MINI owners.
From MotoringFILE.com we learn
“The idea is simple, first give MINI USA some irreverent information about yourself (nothing too personal). MINI USA then sends out a special keyfob (4-6 weeks after sign-up) that identifies you to each of the Motorboards you pass. When the boards detect that you are about the drive by, they deliver a personal message based on the information you originally gave.
Look for MINI USA to roll-out the Motorboard program to a wider MINI-owning audience later in 2007.”
