Out-of-Home Media To Hit $9.06B By 2010
January 15th, 2007
From billboard and transit displays to park benches and bus shelters, the out-of-home segment grew 8% to $6.3 billion in 2005, according to the 2006 Veronis Suhler Stevenson Communications Industry Forecast. The category is projected to grow 7.9% this year to $6.8 billion, largely fueled by favorable ad budget shifts and rising commute times, the forecast says.
In recent years, more advertisers seemed to reawaken to the medium’s potential to reach mass audiences in multiple venues and formats in a cost-effective manner,” it states.
