Kaapital - Culture Jamming Done Right

March 13th, 2007

Kapitaal is an amazing animated video illustrating the overwhelming amount of advertising we [face, enjoy, encounter] (choose your verb) every day in our urban cities…

Via - Wooster Collective

http://www.youtube.com/watch?v=OXWBXpeXlRI

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One Response to “Kaapital - Culture Jamming Done Right”

Allison Miller Says:
December 13th, 2007 at 11:22 pm
This video ‘highlights’ the amount of advertising we are faced with on a regular basis - however, advertising quickly becomes absorbed into our environment and doesn’t ’stand out’ anymore - so really it has no long term effect on us. It has to be continuously changing and challenging before it is in anyway effective on us. Hence - this video is very effective because it’s presented the advertising in a ‘different’ and very effective way - so we notice it - if we were to watch this video everyday (like we might travel to work along the same route every day) we would so not ‘notice’ the advertising and accept it as a part of our ecosystem.

Aap! Platforms

	Subway In-Tunnel Advertising
	Pedestrian Motion Panels
	Escalator Handrail Advertising
	Escalator Step Advertising
	Premium Advertising Straps
	Conveyor Belt Advertising
	Parking Lot Advertising
	Integrated Mobile Marketing