Crime Fighting OOH Media!
April 16th, 2007
Taking a cue from the wild west practice of “wanted posters” - communities worldwide are using billboards and out door media to help police find fugitives, help find missing children and deliver emergency information.
According to the CEO of the American OOOH Organization>
“Outdoor advertising has a proud tradition of public service, which tops $350 million a year for multiple worthy causes,� said Nancy Fletcher, OAAA president and CEO.
“The outstanding feature of public safety messages is that it unites a community. Everyone can see the impact.�
Here are some rather impactful examples of the crime fighting power of public service out of home media taken from a recent OOOH media survey:
- More than 40 criminal suspects have been apprehended due to billboards.
- More than 53 communities have used outdoor advertising for crime fighting efforts within the last three years.
- An increasing number of outdoor advertising companies are helping police by posting pictures and Crimestopper call-in numbers for anonymous tips.
- Authorities are using digital billboards to issue AMBER Alerts and emergency information.
If you’ve liven in Japan it is more than likely that you’ve seen the following “Wanted Ads” searching for remaining suspects of the 1995 Tokyo Subway Sarin Attack.
If you’ve seen them - report to your nearest Koban
OOOH Crime Fighting Stats Via Impact Marketing NYC Out Door Media Blog
