Kudos to Sony on Ambient Media Campaign
April 17th, 2007
Last year at the 2006 Games Convention in Leipzig Germany Sony executed an excellent and creative ambient campaign for its horror title Forbidden Siren 2 by handing out disposable cameras. To the surprise of party goers the little disposable trinkets weren’t simply Playstation branded trinkets but instead special cameras that when developed displayed horrific spooky figures in the printed film. On every picture taken, ghosts and frightening faces appeared on the pre-expose film. The last picture of the series woudl reveal the mystery pitch - “The Horror is closer than you think” Forbidden Siren II - Out now for Playstation 2
This promotional campaign was created and executed by the German offices of TBWA.
Agency: TBWA\ Germany
Creative Directors: Philip Borchardt, Dirk Henkelmann
Art Director: Leila El-Kayem
Copywriter: Friedrich Tromm
Via - [Kotaku]
