Aap! - Alternative Advertising Possibilities

We specialize in placing messaging on alternative mediums. While most individuals we interview on our installations of alternative advertising technologies smile, laugh and enjoy the message and medium - 1 of every 50 or so does not. The naysayers, the critics as we call them, usually start off with rants on the invasiveness of advertising, on the corporate world, on the evils of big business. We listen, we try to communicate and we set up a forum of conversation and learning. We like hearing critics - we like having individuals interact with our media. While we’re against outright vandalism of others property and expression - we enjoy some of the more vocal and thought provoking “anti-advertising” experiments.
Seeing ourselves as a group of hackers and tinkers - today we bring you two of the best of the online Anti-Advertising Establishment.

For those more interested in urban reaction and communication we recommend Graffiti Research Lab - an online directory powering urban communicators with open source technologies.

Our favorite featured by G.R.L include Theodore Watson’s, absolutely awesome L.A.S.E.R (laser projection) system. Watch the clip or download the open source code to make this work.

For those more academic and theoretical in their rejection of all advertising related we recommend the drier but equally interesting blog The Anti-Advertising Agency - who as they describe

“through constructive parody and gentle humor our Agency’s campaigns will ask passers by to critically consider the role and strategies of today’s marketing media as well as alternatives for the public arena. Our work will de-normalize “out-of-homeâ€? advertising and increase awareness of the public’s power to contribute to a more democratically-based outdoor environment.”

Great posts and some fun projects including Portable Sound Units and Anti-Ad Stickers

As for Aap!Global’s take on these and other anti-advertising projects around the world - its almost ironic - but in many ways there is a strong underliant of converation between the two - many of the same creative talents are used in both - forms of designs, communication, technology and the concept of ownership of space are explored and implemented by both the media owners and the anti-advertising establishment. Its funny but most of these project leaders would problably make great ad-execs and agency types.