Kicking Butt with the Movie QR CODE!
May 16th, 2007
Hakuhodo DY Group i-Business Center and IT DeSign have developed the “movie QR code,� a new proto-type of the popular QR code that incorporates moving video into its design.
QR code is a type of two-dimensional barcode that has grown popular in Japan in recent years, because it provides a simple, automated way for users to enter data into their mobile phones. By using mobile phones to scan QR code that appears in an outdoor advertisement, for example, users may be directed to a website containing more detailed product information. [read about our work using QR Codes and other mobile technologies in out of home media]
The problem with printed QR Codes is their chaotic barcode like arrangement. IT DeSign recently developed the “Design QR,� which incorporates static images of logos, characters or photos into the code. Movie QR takes pushes the idea forward with incorporation of moving images into the design. Movie QR Codes are optimized for use on video screens and will allow potential scanners to interact more effeciently with the codes.
There is great potential for this type of technology for media clips. A Coke Commercial could end with a QR code snap inviting users to scan the code and be taken to special download coupon areas etc.
As the blog Pink Tentacle adds this type of thing is already happending > “A commercial video containing a mock QR movie code has been circulating the web for a while. The video, called “Kung Fu High School Girlsâ€? (Kanfuu Joshi-kousei), begins with two high school girls talking about Black Jack (the famous manga character). Things get nasty when the girls disagree about whether Black Jack is a foreigner or Japanese, and a full-on kung fu battle ensues. After a while, a boy wearing a giant QR code headpiece arrives on his bicycle and urges the girls to stop. By scanning his face, he explains, they can find the answer to their question and settle their dispute. (This is a cue for the viewer to scan the computer screen with a cellphone QR code reader.)”
For those with QR Code readers - try it out on the following clip.
