“SuiPo” - RFID Powered Tokyo Billboards
May 27th, 2007
RFID-enabled posters have been installed at the JR Shinjuku Station of Tokyo adding yet another medium of interaction between static outdoor media and cell phone equipped users. These “Suipo” short for “Suica + Poster,” billboards interact with passengers when passengers “swipe” their RFID tickets (SUICA cards) at the posters. The posters then parse relevant information, prizes, coupons and ads to user cell phones in the same fashion as QR, Bluetooth or other mobile marketing communication formats. ”
RFID readers located between the posters. First time users need to associate their RFID ticket IDs with their mobile phone email addresses, using a nearby kiosk terminal.
What’s hot is how well the outdoor prints are directing users to interact with the Suipo points.
What’s not is that users must first initialize their cell phone with Suipa readers.
Very frustrating, but from early reports - there is a high rate of adoption. Compared to QR Codes and Bluetooth - swiping your phone is very, very easy and comfortable.
All in all - more great stuff for bored commuters waiting.
Must Read Article on Suipo/Suica Posters
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Learn more @ the Suipo/Suica website
Learn more about Jeki - the company building the RFID units
Oh yes - you do want to buy Peach John…
May 28th, 2007 at 9:53 am
Great post! I think adoption comes easier in Japan because the keitai is to the Japanese what the car is to the American — a symbol of identity. You can see this in the obsession the Japanese have with customization of their cell phones — the custom straps, cases, etc. I wonder if this is a uniquely Japanese phenomenon or if it will spread ’round the world as breadth of cell phone applications expands.