Aap!Global Featured in Italian Marketing Arena -
Advertising Made in Japan
Il caso che vorrei portare come esempio viene dal Giappone: una delle ultime “scoperte� si chiama “Escalator handrail advertising�, e consiste nell’applicare degli adesivi pubblicitari nei corrimano delle scale-mobili nelle stazioni. Già così potrebbe sembrare una trovata interessante: è stato calcolato, infatti, che il tempo di esposizione è di circa 30 secondi (cioè la durata del tragitto in scala-mobile), di conseguenza, come riporta anche la Aap! , i vantaggi per un advertiser sono:
Aap! es una compañÃa que ha desarrollado el sistema que permite explotar los pasamanos de las escaleras automáticas como soporte publicitario. La misma empresa anda probando estos dÃas otro ingenioso sistema para convertir los oscuros túneles del metro en celuloide. Que sÃ, que sÃ. No vaya a ser que dejemos algún resquicio de paisaje urbano sin aprovechar.
Read the Czech Language Blog “Iam Kryspin” for coverage on Aap!Global’s Aap!Rails and MetroVISTA systems.
Aap!Global Featured in DiarioTHC - Spanish Design Related Weblog
June 27th, 2007
Aap!Global was featured in the Spanish Design Related Weblog DiarioTHC
Read the entire post @ Aap!Global: Agencia publicitaria especializada en impactar
More Rural Crop Messaging
June 20th, 2007
A few days ago we wrote about the rather tasteless, but effective rural marketing exploit in the UK of a painted field with a corporate logo and URL.
A German artist has mowed a large 160 meter square Semacode (data matrix code) cut in a field in Germany.
From the project website: “A Semacode measuring 160 x 160 meters was mown into a wheat field near the town of Ilmenau in the Land Thuringia. The code consists of 18 x 18 bright and dark squares producing decoded the phrase “Hello, world!â€?.The project was realized in May 2006 and photographs were taken of it during a picture flight in the following month.”
Cute- the message when read by a semacode or data matrix reader blurts “Hello! World!”
The young German quotes : ” With “Hello, world!â€? the code serves as a kind of branding of a digital culture whose omnipresence is obvious, yet whose modes of action are unknown in wide parts of society.”
See more @
Via [Ars Technica]
Aap!Global Launches Aap!Baby
June 18th, 2007
Aap!Global is pleased to congratulate Chris Seta - Director of Operations on the birth of his newborn - Noah.
Noah Seta was born on Tuesday at 6:14am @ 6 lbs. 8 oz and is quite a little champ coming pre-branded as a SETA.
While we’re obviously joking on branding the new born - What is scary is that a couple in Manitoba in 2005 actually successfully sold advertising on their newborn but after a negative backlash from the Canadian public decided against it.
Read the release and news on the ‘branded baby’ after the break…
Tasteless but Effective Massive Rural Marketing!
June 18th, 2007
‘GATWICK Passengers landing at Gatwick airport are being greeted by a giant naked pole dancer. The 9,000 sq m (100,000 sq ft) image is painted on grassland under the incoming flight path
.
Planning officers are investigating whether permission was granted for the advertisement, which promotes a website. The Council to Protect Rural England said that the display was “a tacky advert which set a nasty precedentâ€?’
Expect copy cats to follow suit.
And yes - of course we took a peak at the site…
Open Cyber Office - Break Japanese Law
June 18th, 2007
Illegal and a first for Japanese Politics - upper house member Kan Suzuki has opened a virtual office in Second Life in hopes of winning a 2nd term. Suzuki is using Second Life to discuss policy, field questions and to propose new policies with net citizens, deliver lectures and also hold meetings.
But Mr Suzuki, who is seeking a re-election in the upper house in July, could be breaking the electoral law. Japan’s Public Office Election law, which was drawn up more than 50 years ago, limits the distribution of text and images for use in election campaigns to postcards and pamphlets. Sounds like a great idea - but Japan’s fifty year-old Public Office Election limits election campaigns to using only postcards and pamphlets.
Officials have recently ruled that web pages cannot be created or updated during the official period of campaigning for elections.
While probably a PR stunt - Suzuki’s act bring up some interesting questions and points:
- Is Suzuki breaking the law if he passes out “virtual” postcards & pamphlets while “chatting” with citizens in Second Life an act he is allowed in the “real” world?
- Is Suzuki - an active upper house member actually trying to engage younger people instead of the usual practice of targeting the old - the only who vote in large numbers in Japan?
-Isn’t it time the entire Japanese political campaign trail went viral and virtual - letting us sleep in morning without hearing the campaign blasts of their loudspeaker equipped vehicles?
Cancelled! Out of Home Media
June 8th, 2007
The city council of Glasgow is fighting illegal handbills by paying city workers to go around and stick “cancelled” stickers on all the illegal gig posters put up around town. Staff who patrol the city every working day spotting new posters and marking them are now a central part of the council’s £100,000 a year war on flyposting.
And other workers have been issued with “cancelled” stickers which make it clear the ad has been banned by the council.
And they have already had an impact on some rogue promoters who have been inundated with complaints from music fans.
People who have bought tickets to some of this summers big gigs have complained, thinking that an event, rather than the advert, had been cancelled.
A creative way to fight illegal outdoor media.
Via [ Evening Times ]
Second Life - Made In Japan?
June 6th, 2007
Co-Core, a joint venture between the Transcosmos marketing firm, the Sankei Shimbun news organization, and the From Software game development agency is developing a 3D virtual world catering specifically to the Japanese called Meet-ME.
Dubbed “Second Life, Made in Japan,” by the Japanese Media, the software was announced on June 5th and is set to be released in a winter alpha. Meet-ME’s main difference from Linden Lab’s pioneering Second Life virtual world is its user-friendliness and sex free environment. The project aims to cater to Japanese people of all ages. The metaverse will recreate the streets of Tokyo’s 23 wards and prohibit the adult content prevalent in Second Life.
Although being initially developed for machines running Windows Vista, the developers plan to expand the compatible systems to even mobile phones. They also plan to expand the metaverse beyond Tokyo to other regions of Japan and eventually other countries. Co-Core is aiming for one million users by the end of 2008.
Like Second Life - the development company will profit from taxing transcations on virtual world currencies and economy.
Not much else is known but we’re curious to know where and how in game and or avatar advertising is going to fit in this model.
Will this system be popular with Japanese users? That will have to wait and see.
More information @ IT Media Japan
