Cancelled! Out of Home Media
June 8th, 2007
The city council of Glasgow is fighting illegal handbills by paying city workers to go around and stick “cancelled” stickers on all the illegal gig posters put up around town. Staff who patrol the city every working day spotting new posters and marking them are now a central part of the council’s £100,000 a year war on flyposting.
And other workers have been issued with “cancelled” stickers which make it clear the ad has been banned by the council.
And they have already had an impact on some rogue promoters who have been inundated with complaints from music fans.
People who have bought tickets to some of this summers big gigs have complained, thinking that an event, rather than the advert, had been cancelled.
A creative way to fight illegal outdoor media.
Via [ Evening Times ]
