Aap! - Alternative Advertising Possibilities

A few days ago we wrote about the rather tasteless, but effective rural marketing exploit in the UK of a painted field with a corporate logo and URL.

A German artist has mowed a large 160 meter square Semacode (data matrix code) cut in a field in Germany.

From the project website: “A Semacode measuring 160 x 160 meters was mown into a wheat field near the town of Ilmenau in the Land Thuringia. The code consists of 18 x 18 bright and dark squares producing decoded the phrase â??Hello, world!â??.The project was realized in May 2006 and photographs were taken of it during a picture flight in the following month.”

Cute- the message when read by a semacode or data matrix reader blurts “Hello! World!”

The young German quotes : ” With â??Hello, world!â?? the code serves as a kind of branding of a digital culture whose omnipresence is obvious, yet whose modes of action are unknown in wide parts of society.”

See more @

Project Website

Flickr Series

Via [Ars Technica]