Aap! - Alternative Advertising Possibilities

Its great to get further positive comments from the graffiti community on our work.

VictoryBros a blog on graffiti, design and art writes :

“Advertising monsters, AAP! Global talk about how graffiti influences their work and how they share the same vision as writers.!”

More @ VictoryBros.com

Aap!Steps - Escalator Step Advertising featured in Adrants.

Read the coverage

Up Against It is a public art competition. The winning entry will be seen by up to 2,000 commuters daily on a wall over 60m2. The competition is open to all types of creative and artistic expression. The entries will be judged on your response to the words “Closer than you think”.

How to enter:

1. Go to www.upagainstit.com to find out more.
2. Click ‘Enter the Competition’ and download the wall template, this is a guide for laying out your design.
3. Fill in the online application and upload your entry, alternatively send you artwork with the application form to: Up Against It, c/o Raw Nerve, B209 Faircharm Studios, Creekside, London SE8 3DX
4. Tell everyone you know to vote for you (every vote counts).
5. The top 20 entries voted by the public will then be judged by an influential panel of artists and designers. The winning entry will be displayed on the ‘Up Against It’ wall in Deptford, London.

Aap!Steps provide advertisers the opportunity to brand existing escalator steps without structural or machine modification.

(San Francisco - California) - Aap!Global- an alternative advertising technology developer today announced the launch of Aap!Steps, a new innovative media solution that allows advertisers and marketers to apply graphics directly to existing escalator steps without the need for machine or structure replacement or modification.

Product director for Aap!Global, Robert Patterson notes, “Aap!Steps, helps our company solidify our position as a leader in ambient media, offering advertisers unique, targeted engagements with individuals - more importantly it extends creative canvas for artwork, branding and other media.�?

Aap!Steps extends Aap!Global’s product offerings for branding escalators from handrails, banisters, side panels to now also include steps. The product offers high resolution, scrolling art work that can be enjoyed from afar or close-up.

Aap!Steps can be installed on common grooved escalator steps without structural adjustment or machine alteration. Aap!Global has developed a unique patent pending application system to speed installation - Daizo Taiko, an Aap!Global installer after an installation in Fukuoka noted, “The application process is simple and easy - its amazing that we can place the artwork in less than 2 minutes per standard step.�?

Developed after months of trials, Aap!Global uses custom composited adhesive technologies, unique high resolution print technologies and eco-friendly materials and installation procedures. The product features anti-static, anti-graffiti and anti-slip qualities to improve escalator safety and rider enjoyment.

Chris Seta of Aap!Global notes “We’re excited to launch this product on a global scale. Without the need of replacing existing steps, this makes a perfect addition to Aap!Rails and our line of other escalator handrail advertising products. We’re looking forward to global distribution of this product through our current and future media partners.�?

About Aap!Global
Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide. Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technology, Aap!Steps - Escalator Step Advertising, Aap!Motion - Pedestrian Motion Panels and a variety of other out-of-home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways.

Aap!Global is a division of the Aedeas Group - a global concept development firm.

Aap!Global Presented @ Pecha-Kucha, San Francisco August 29th!

Aap!Global’s Robert Patterson presented on the intersection between grafitti and advertising - focusing on the fun interplay between the new and the competition they hold for impression and impact.

Update
We wanted to give credit to Street Art Photographer Spencer Eaken for the following photos used in our presentation:

http://www.flickr.com/photos/true2death/246285146/

http://www.flickr.com/photos/true2death/248176548/

Many thanks Spencer.