Tiffin Wallah Advertising Hits India!
November 26th, 2007
Around noon on every business day, thousands stride briskly along the sidewalk of Mumbai’s (Bombay) business districts delivering lunches to 350,000 people daily, at a cost of about $3.80 a month in beautiful, simple multi-tiered lunch-boxes known as Tiffins.
These hard working individuals ensure that the businesspeople of Bombay can still have home-cooked meals personally delivered to their desks — without the inconvenience of carrying meals to work themselves on overcrowded trains — and at bargain prices.
Oracle Brands Escalator Handrails with Aap!Global @ 2007 Oracle Openworld, San Francisco
November 18th, 2007
Oracle OpenWorld is an annual Oracle event for business decision-makers, IT management, and line of business end users. This year’s event held in San Francisco was the first installation point for escalator handrail branding in the United States.
With over 50,000 attendees, the core escalators at the convention were branded with Oracle’s logo and signature red. Oracle also choose to brand stationary steps and provide banners to present a total brand experience to attendees. 
More pictures on Flickr.
Orange Telecom Uses Aap!Rails
November 18th, 2007
Orange Telecom is using Aap!Rails to help spread the world on its internet and phone services.
Specially engineered for SBR (Rubber) handrails - the 2nd generation Aap!Rails film is designed for long lasting, high quality graphics helping companies enable beautiful branding and advertising to be applied to escalator handrails.
More pictures and video coming soon.
