Aap! - Alternative Advertising Possibilities

Up, up and away… According to the recently released PQ Media Study on alternative media ”Spending on alternative media jumped 22.0% to $73.43 billion in 2007 and grew at  a compound annual rate of 21.7% from 2002 to 2007 … The momentum is expected to continue in 2008 despite a slowing economy, as brand  marketers scramble to stay in step with a rapidly changing media landscape. Total  spending on alternative media is forecast to grow 20.2% to $88.24 billion in 2008  and post compound annual growth of 17.0% in the 2007-2012 period, reaching  $160.82 billion. Digital and alternative media are forecast to command 26.6% of  total U.S. advertising and marketing spend in 2012. “   

Be careful - you can easily get lost in here.  Checkout FFFFound.com - masterly easy image sharing and tagging… Currently invite only but you can navigate and explore its treasures…

Today in the mail we got one of the most random packages in our company’s history.  We received a jet black mix-tape from Wieden Kennedy - those superstars up in Portland and around the world doing the ad work for Nike and other global brands.  Thankfully in our workshop we have a more than ghetto stereo with a deck to play the vintage format….  The contents are surprising… but we won’t share them yet…

Just the tape’s opening statement …  - “The Whole World Is An Educational Institute…” Roll music…

Great collection…

We’re big fans of Banksy, his art/graffiti/social brand master, and while we’re not sure we agree with the above statement - advertisers, artists and more are drawing riles of debate on the statement through the internet.

Is “Advertising the greatest art form of the 20th century.” ??? as Marshall McLuhan prophesed?

We think John Jay over at Honeyee sums up how most “creatives” in advertising feel about the dynamic between art and advertising….

“While what I do may not be art, it is just as rewarding and challenging. It too is about creativity for a changing world” - John Jay - Creative Director @ WK.

From tunnel advertising to mobile marketing - Singaporean media agency Zenith Shares their thoughts on some new innovations in advertising (several of which include Aap!Global’s).

Read the article

Escalator Step Advertising featured in Comunicadores, a great Brasilian online magazine dedicated to advertising.  Learn more about Aap!Steps and advertising on escalator steps and escalator step risers.