Aap! - Alternative Advertising Possibilities

Up, up and away… According to the recently released PQ Media Study on alternative media ”Spending on alternative media jumped 22.0% to $73.43 billion in 2007 and grew at  a compound annual rate of 21.7% from 2002 to 2007 … The momentum is expected to continue in 2008 despite a slowing economy, as brand  marketers scramble to stay in step with a rapidly changing media landscape. Total  spending on alternative media is forecast to grow 20.2% to $88.24 billion in 2008  and post compound annual growth of 17.0% in the 2007-2012 period, reaching  $160.82 billion. Digital and alternative media are forecast to command 26.6% of  total U.S. advertising and marketing spend in 2012. “