Mobile Marketing + Aroma Marketing is here.
April 22nd, 2008
We’ve written about aroma marketing before and we’re big fans of innovations in mobile marketing - so what better way than to combine the two and cover NTT DoCoMo’s new fragrance cartridge equipped devices that interact with cellphones via IR and emit signature scents.
The company hopes to partner with mobile content providers so that horoscopes the weather report, web video, and more come paired with signature scents. The platform is still in pilot stage, and we’re not sure what user reaction will fair or how accurate the scents are - still its exciting to see new innovations that aim to tie the senses.
From an outdoor media company’s perspective - the fragrance systems could be installed in transit shelters to create a fuller sensory experience. Imagine waiting for the bus and smelling freshly baked cookies triggered by a coupon on your cellphone…
Read the NTT Communications Press Release “NTT Com to Pilot Test Mobile Fragrance Communication Service” for more information.
