Standard Chartered Brands With Aap!Rails
July 26th, 2008
Standard Chartered has choosen to use escalator advertising for branding purposes. A great simple campaign highlighting its brand colors and logo.
Showcasing the importance of sticking to a delivery deadline a New Zealand courier “Deadline” rigged a billboard to explode at a particular time featuring a giant LED countodown and the message: “This will self-destruct in exactly . . .” alerting regular passers-by would know when to watch for the big event.
A web cam on the www.self-destruct.co.nz website provided a live video feed of the billboard counting down and the subsequent explosion.
DEADLINE EXPRESS COURIERS EXPLODING BILLBOARD
The billboard has generated tremendous buzz for the company with over a million people online seeing footage of the exploding billboard.
We’re big fans of the campaign. Great work BBDO.
Credits
Agency: ColensoBBDO
Creative Director: Richard Maddocks
Creative Team: Jamie Hitchcock and Josh Lancaster
Producer: Paul Courtney
Sources: Scoop
WeAre.Us - VenCorps Finalist!
July 2nd, 2008
Our parent company - the Aedeas Group recently launched into beta WeAre.Us - a set of very cool, online “social support networks“ that bring together thousands of individuals in a social networking community geared specifically to their needs.
The WeAre.Us platform is a finalist in this year’s VenCorp’s Community Powered Venture Capital contest. Competing against 8 other companies, WeAre.Us is in the top 9 of start-ups being judged by a panel of community venture capitalists, founders, and facilitators in the IdeaWare contest.
Learn more about the WeAre.Us project - find or start a social support network today!
