Showcasing the importance of sticking to a delivery deadline a New Zealand courier “Deadline” rigged a billboard to explode at a particular time featuring a giant LED countodown and the message: “This will self-destruct in exactly . . .” alerting regular passers-by would know when to watch for the big event.
A web cam on the www.self-destruct.co.nz website provided a live video feed of the billboard counting down and the subsequent explosion.
DEADLINE EXPRESS COURIERS EXPLODING BILLBOARD
The billboard has generated tremendous buzz for the company with over a million people online seeing footage of the exploding billboard.
We’re big fans of the campaign. Great work BBDO.
Credits
Agency: ColensoBBDO
Creative Director: Richard Maddocks
Creative Team: Jamie Hitchcock and Josh Lancaster
Producer: Paul Courtney
Sources: Scoop
