Tokyo’s Advertising Paradise, Now On Google Street View
August 6th, 2008
Japan Office as Seen From Google Maps Street View…
Google’s hardworking wizard camera vans have finished traversing the labyrinth that is Tokyo; which means today you can tour some of the world’s most wonderful advertising and general real estate in Tokyo without leaving the comfort of your desk. No flight required….
While most foreigners will be happy to virtually tour the wonders of Meiji Shrine, see the shopping district of Ginza or visit the tourist spots of Tsukiji fish market,… we’ve put together a quick tour of some of our favorite outdoor media spots in Tokyo for the virtual world to enjoy.
Hachiko Square Shibuya Tokyo - one of Tokyo’s busiest railway stations, Shibuya is known as one of the fashion centers of Japan, particularly for young people, and as a major nightlife area. The central meeting points features some of the largest and most expensive media real estate in the world. With full building digital displays to street teams - this is a great place to start on your tour of Japanese outdoor media.
Shibuya 109 - The iconic building owned by the Tokyu group is the original of the 2 and displays some of the finest building wraps in the world.
See an Mobile Advertising Bus - Driving around Tokyo on weekends are large mobile advertising billboards add to the visual spectrum. Even Google Maps can’t escape their message.
Illegal Adverts Dot the City - Not sure if this is is an illegal advert or not, but Neckface and Vans have teamed to deck up ABC shoes stores in Tokyo with graffitti. Look for this and other graffiti inspired artwork in this area of Tokyo.
Laforet - From PopUp Sneaker Shops to Escalator Handrail Advertising, Laforet is at the for front of marketing. This is a must stop for any shopping and advertising fan visiting or working in Tokyo. The trend setting shopping complex, consisting of seven floors of fashion boutiques and shops, mainly geared towards a young, female audience features a great media / exhibition space long with exciting out of home media campaigns.
ADMT / Museum of Advertising - Either learning about Dentsu’s History to exhibitions on advertising in the Showa Period - this is a must stop if you are in Tokyo. Also you’ll get to stop by Dentsu - the world’s largest consolidate media agency and media owner.
YodaBashi - For the gadget lovers - this is another example of the sometimes overwhelming but amazing neon future that is Tokyo. Buildings covered in digital and neon billboards compete for users. Inside you’ll find the latest in point of purchase media, and even Aap!Rails - escalator handrail advertising.
Kabukicho - End your tour with a virtual visit to Kabukicho where the nightlife compete with billboards, old media signs, street promoters for the attention of patrons.
From Ginza to Mitsukoshi to the street work in Ueno - we encourage you to travel through Tokyo virtually. Get lost and enjoy the media throughout Japan.
September 4th, 2008 at 1:28 pm
Where are the video screens that pop out and address me by name, hawking nearby goods and services, armed with my purchase history, religion and sexual preference? Where are the radio towers that beam messages directly into my brain? I thought Japan was futuristic…..