Aap! - Alternative Advertising Possibilities

With the rising price of copper, a worsening general economy, thieves are turning to unusual places for profit.  A thief in New Zealand has taken 15 specialty transformers (valued each at over $5000) from billboards owned by OTW.  The transformers contain roughly $150 worth of scrap copper.

Infuritated by the theft, the billboard company has responded by placing a security photo of the suspected thief on its own billboards and offering a $500 reward.

The firm has recieved dozens of calls over the billboard, and are getting closer to identifying the man. The billboards will stay up until the police make an arrest.

There’s a news video report here.

[Via Boing Boing ]