Aap! - Alternative Advertising Possibilities

As a company that has produced various new media technologies including our Aap!Motion lenticular panel technology, and various commercial tunnel advertising systems we’re always interested in what other inventors, companies, artists etc are producing. Many of these new technologies end up being commercialized in exciting ways.

One new resource we’ve been keeping our eyes on is FuturePicture, an online resource dedicated to experiments in the area of “computational photography” by two researchers Daniel Reetz and Matti Karilouma who aim to take their new technologies “out of the lab and into practical use.”

Reetz and Karilouma have built a series of low cost Light Field Camera arrays that in contrast to traditional single-lens cameras allow users to create images that can be computationally refocused via computation post date. Perspectives and points of interest can be re-shifted after the photograph has been taken for interesting results and uses.

Highly recommended. More @ http://www.futurepicture.org/