Aap! - Alternative Advertising Possibilities

Professor Lagos, a physicist from the University of Chile and Enrique Vial discuss their original invention of
large format animated lenticular panels on the Discovery Channel’s “Invention” series. The technology was acquired by Aap!Global in 2006 and used today throughout the world in subway tunnels, pedestrian walkways to bring static media to life. The technology is used as a foundation for today’s current digital tunnel advertising systems.

Medialoop’s installation of Aap!Rails and Aap!Motion for Sex and the City covered in advertising publication NA24.

[ Read original Article "Rullende sex i Bergen" ]

Sex and the City - Integrated Alternative Advertising from aapglobal on Vimeo.

Warning - Shameless Plug:
Integrating different mediums is an effective way to build and drive a successful client campaign. This is exactly what New Line Cinema has done by integrating alternative advertising mediums Aap!Rails, escalator handrail graphics and Aap!Motion lenticular billboards with traditional flyer and poster work in Norway via Aap!Global distributor MediaLoop. We’re excited by the implementation and will be sharing some more pictures, videos and more shortly. In the meantime check out Sex and City the Movie at your local cinema or learn more about alternative advertising.

[Sex and City - the Movie]

More on

Aap!Motion - Lenticular Billboards

Aap!Rails - Escalator Advertising

W

49 Sparks on Aap!Motion - Large Format Lenticular Displays



More @ 49Sparks Video Podcast

Aap!Motion - the large format lenticular panel by Aap!Global was recently featured on Canal13 Cable Chile on the Show “Nuevamente - Genios Criolles” - a 45 minute documentary series featuring the work of some of Chile’s most interesting, innovations and contributions. A series of 10 shows, 1 episode covered the work of Miguel Lagos, Aap!Global’s Physicist and inventor of the Aap!Motion, lenticular technology. Developed and installed as a low cost, simple in-tunnel subway advertising platform, the technology is also used today in pedestrian motion panels for advertising, art, and other visual effects.

We are working on getting a copy of the clip up on YouTube, but in the mean time we invite you to read more information on Aap!Motion - Pedestrian Motion Panels.

Aap!Global Presented @ Pecha-Kucha, San Francisco August 29th!

Aap!Global’s Robert Patterson presented on the intersection between grafitti and advertising - focusing on the fun interplay between the new and the competition they hold for impression and impact.

Update
We wanted to give credit to Street Art Photographer Spencer Eaken for the following photos used in our presentation:

http://www.flickr.com/photos/true2death/246285146/

http://www.flickr.com/photos/true2death/248176548/

Many thanks Spencer.

With lots of interest being generated on Aap!Motion we’ve taken the liberty of drafting answers to the most common questions we recieved?
Aap!Motion - FAQ

Where do I start?

Lost - we recommend the following introduction to Aap!Motion - Pedestrian Motion Panels

What is Aap!Motion?

Aap!Motion is a new communication medium from Aap!Global that creates animated motion pictures through the use of static photo frames WITHOUT the need of complex electronics displays or moving parts. Sequential frames from any film clip can be overlain in a precise fragmented manner that, when seen through a specially designed optic lens, generates motion picture animation to the enjoyment of any viewer in motion.

What are the components of Aap!Motion?

Aap!Motion consists of only 2 core elements - an optic lens made from strong acrylic plastic, designed to withstand outdoor environments and a printed picture, generated using an algorithm to separate and overlay the frames. Aap!Motion boxes can be made to any size, length or dimension.

Aap!Motion is simple and requires only the following:

Lens - a unique acrylic or glass lens serves as the custom lenticular converging light to create the motion effect. The lens acts a single convex lens that magnifies light through a prism effect.

Sequential Prints Printed Using Unique Algorithmic Blending

Option Backlighting. Aap!Motion works in natural light with or without backlights.

Read the rest of this entry »

Press Release: Aap!Motion: Lenticular Motion Panel Technology
Aap!Motion lens combine the best of motion advertising with out of home placement.

(Los Angeles - California).  Aap!Global, an alternative advertising technology developer today announced the launch of  Aap!Motion, its new lenticular motion panel technology that combines the best of motion advertising with out of home placement.

Aap!Motion is a new communication medium from Aap!Global that creates animated motion pictures through the use of static photo frames WITHOUT the need of complex electronics displays or moving parts. Sequential frames from any film clip can be overlain in a precise fragmented manner that, when seen through a specially designed optic lens, generates motion picture animation to the enjoyment of any viewer.

Aap!Motion aims to combine the advantages and enjoyment of motion picture media with the size and impact of out-of-home placement. Aap!Motion can be installed in a variety of scenarios and will be enjoyed by people in motion whether on foot, escalators, moving sidewalks or even inside subway cars.

Possible examples include placement at airports, malls, convention centers, cinemas, casinos, office hallways, arena/stadiums, subway tunnels, railroad tracks - anywhere with large amounts of moving pedestrian traffic.

Aap!Motion pedestrian motion panels work similarly to Aap!Global’s MetroVISTA subway tunnel advertising platform using the psychological phenomenon known as ‘persistance of vision.’ Aap!Motion works at any speed and is effective in natural or illuminated light, with or without backlighting.

Aap!Motion consists of only two core elements - an optic lens made from strong acrylic plastic, designed to withstand outdoor environments and a printed picture, generated using a patented algorithm to separate, compress, and overlay the frames. Aap!Motion boxes can be made to any size, length or dimension.

Aap!Global provides multiple procurement options from fully finished pedestrian motion panels made to any specifications or merely the lens and printed picture from a customer sourced media clip. The simplicity of the product lends itself to extreme flexibility in placement. Already installed traditional lightboxes or signage can even be retrofitted with an Aap!Motion lens and print material to create a unique animated billboard.

Aap!Global invites individuals, agencies and the community at large to learn more about Aap!Motion @
http://www.aapglobal.com/aapmotion.php

About Aap!Global

Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide.  Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technology and a variety of other out of home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways.

Aap!Global is a division of the Aedeas Group - a global concept development firm.

More information @ http://www.aapglobal.com

Press Contact:

Chris Seta
Director of Operations | Aap!Global
+ 1949 999 2035