Aap! - Alternative Advertising Possibilities

Medialoop’s installation of Aap!Rails and Aap!Motion for Sex and the City covered in advertising publication NA24.

[ Read original Article "Rullende sex i Bergen" ]

Sex and the City - Integrated Alternative Advertising from aapglobal on Vimeo.

Warning - Shameless Plug:
Integrating different mediums is an effective way to build and drive a successful client campaign. This is exactly what New Line Cinema has done by integrating alternative advertising mediums Aap!Rails, escalator handrail graphics and Aap!Motion lenticular billboards with traditional flyer and poster work in Norway via Aap!Global distributor MediaLoop. We’re excited by the implementation and will be sharing some more pictures, videos and more shortly. In the meantime check out Sex and City the Movie at your local cinema or learn more about alternative advertising.

[Sex and City - the Movie]

More on

Aap!Motion - Lenticular Billboards

Aap!Rails - Escalator Advertising

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PingMag - the great bi-lingual Japanese / English online magazine, today features the wonderful world of Japanese tape production with a focus on the branding elements of commercial and professional films.

Since we work with some of Japan’s and the world’s most specialized film extruders and converters we found the article of great interest. PingMag offers a great introduction on the production of different adhesive films along with a focus on the funky designs that are featured in these common and less common special purpose adhesive.

Like the article’s covered products - we also feature custom liners to help share with users our love and dedication to adhesive backed films.

Read more on the “Thrilling World of Tape Design“

Pixar and Disney Studios recently elected to spread the world on upcoming children’s movies with Aap!Rails in cinemas. Some beautiful artwork showcased the impact and impression of this medium.

More info on Aap!Rails - Escalator Advertising

Oracle OpenWorld is an annual Oracle event for business decision-makers, IT management, and line of business end users. This year’s event held in San Francisco was the first installation point for escalator handrail branding in the United States.

With over 50,000 attendees, the core escalators at the convention were branded with Oracle’s logo and signature red. Oracle also choose to brand stationary steps and provide banners to present a total brand experience to attendees.

More pictures on Flickr.

Video of Oracle Branded Handrails on YouTube

Orange Telecom is using Aap!Rails to help spread the world on its internet and phone services.

Specially engineered for SBR (Rubber) handrails - the 2nd generation Aap!Rails film is designed for long lasting, high quality graphics helping companies enable beautiful branding and advertising to be applied to escalator handrails.

More pictures and video coming soon.

Aap!Global Presented @ Pecha-Kucha, San Francisco August 29th!

Aap!Global’s Robert Patterson presented on the intersection between grafitti and advertising - focusing on the fun interplay between the new and the competition they hold for impression and impact.

Update
We wanted to give credit to Street Art Photographer Spencer Eaken for the following photos used in our presentation:

http://www.flickr.com/photos/true2death/246285146/

http://www.flickr.com/photos/true2death/248176548/

Many thanks Spencer.

We’ve very excited about a new set of post print technologies we hope to apply across our film technologies.

Take a look at our new upcoming anti-graffiti treatment that enables markings whether by permanent marker, paint, dirt, oil, or grease to be easily wiped off.

Perfect for Aap!Stripes, Aap!Rails and other high performance, outdoor media.

We love it!