Escalator Market Research
February 13th, 2007
Our research team has drafted a preliminary overview of the market dynamics for the worldwide escalator market with focus on the U.S, Japan, China and Europe - our core centers for Aap!Rails sales and targets.
Escalators in operation by Regions in 2006
In 2006, the escalator market is estimated to have had a total global market size of EUR 3 billion per annum excluding service.
Breakdown of New Escalator Installations Per Region
In terms of units of installed in 2006, half of the present global escalator market is in China, and a growth trend is expected to continue thanks to Beijing Olympic games and Shanghai Expo. Installations in Japan, the Americas and Europe continue as well as their societies age and urbanization continues.
Escalators on average are used more than fifteen years. Maltec, a building maintenance company in Japan, reports that 9,300 out of 23,000 escalators they have maintained are older than fifteen years and are targets of re-installation. The number of escalator re-installations expected for the Japanese market fifteen years will reach 10,000 in five years.
Worldwide Breakdown of Escalators by Maker
Key Locations for Escalators
Airports and public transportation terminals are believed to account for
approximately 50% of the locations.
Typical step widths are 24�, 32�, and 40�. The lengths are really different by every escalator depending on places. Escalator lengths in Japan average at 40�.
World Escalator Handrail Market
EHC and Semperit have the lion’s share of the market for rubber and plastic handrails for escalators.
Conclusions of Interest
Marketing possibilities for China and aging society countries are key targets for Escalator growth.
China
Not only there were 28% of exist escalators in China, but it is also a fact that 54% of new escalators were installed in China in 2006. The installations are expected to last especially thanks to the coming Olympic games in Beijing and Shanghai Expo. In fact, some elevator/escalator companies, such as Hitachi, have great interest in China.
Aging Society
The governments in aging societies promote installations of escalators as aging society grows. For example, there is a law to help elderly people and disabled people transfer smoothly in Japan, and elevators/escalators are flatly but stably installed every year. This tendency is expected to last for a while.
Aap!Rails Targets
With over 400,000 installed escalators worldwide in crowded locations - Aap!Rails is an ideal target to people dense locations worldwide.
