Aap! - Alternative Advertising Possibilities

South Africa’s very first escalator was branded at Edcon Head Office in Johannesburg yesterday, 25 January 2010 by FlightingBoyz. Flighting Boyz,  a media installation company that specializes in various fields of media brands, with more than 30 years of experience in the South African Market is distributor for Aap!Rails and Aap!Steps products in the region.

Visit Flighting Boyz for more info on the South African Market.

Recent Aap!Steps, escalator step advertising installation, coverage in leading advertising daily AdRants.

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Aap!Steps, escalator step advertising featured in French Marketing Blog Le Blog De Marketing Alternatif…

Popular creative design blog from Belgium, has a short note on Aap!Steps, the leading escalator step advertising system.

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Avinor, the Norwegian airport operator is using Aap!Steps, escalator step advertising to wish riders in Norwegian airports “Nice flights!”. Simple effective and eye catching.

Escalator Step Advertising from aapglobal on Vimeo.

DDB, ClearChannel and distributor Medialoop have effectively introduced Aap!Steps, the escalator step advertising system to Sweden via installation in Swedish metro stops; the campaign promoted a joint McDonalds and Coca Cola promotion.

The campaign won the Best Alternative Media campaign from magazine Resume.Se for August 2008.

Escalator Step Advertising featured in Comunicadores, a great Brasilian online magazine dedicated to advertising.  Learn more about Aap!Steps and advertising on escalator steps and escalator step risers.

Aap!Steps - Escalator Step Advertising featured in Adrants.

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Aap!Steps provide advertisers the opportunity to brand existing escalator steps without structural or machine modification.

(San Francisco - California) - Aap!Global- an alternative advertising technology developer today announced the launch of Aap!Steps, a new innovative media solution that allows advertisers and marketers to apply graphics directly to existing escalator steps without the need for machine or structure replacement or modification.

Product director for Aap!Global, Robert Patterson notes, â??Aap!Steps, helps our company solidify our position as a leader in ambient media, offering advertisers unique, targeted engagements with individuals - more importantly it extends creative canvas for artwork, branding and other media.�?

Aap!Steps extends Aap!Globalâ??s product offerings for branding escalators from handrails, banisters, side panels to now also include steps. The product offers high resolution, scrolling art work that can be enjoyed from afar or close-up.

Aap!Steps can be installed on common grooved escalator steps without structural adjustment or machine alteration. Aap!Global has developed a unique patent pending application system to speed installation - Daizo Taiko, an Aap!Global installer after an installation in Fukuoka noted, â??The application process is simple and easy - its amazing that we can place the artwork in less than 2 minutes per standard step.�?

Developed after months of trials, Aap!Global uses custom composited adhesive technologies, unique high resolution print technologies and eco-friendly materials and installation procedures. The product features anti-static, anti-graffiti and anti-slip qualities to improve escalator safety and rider enjoyment.

Chris Seta of Aap!Global notes â??Weâ??re excited to launch this product on a global scale. Without the need of replacing existing steps, this makes a perfect addition to Aap!Rails and our line of other escalator handrail advertising products. Weâ??re looking forward to global distribution of this product through our current and future media partners.�?

About Aap!Global
Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide. Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technology, Aap!Steps - Escalator Step Advertising, Aap!Motion - Pedestrian Motion Panels and a variety of other out-of-home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways.

Aap!Global is a division of the Aedeas Group - a global concept development firm.