Aap! - Alternative Advertising Possibilities

Aap!Global products used by associated Greek Distributor Stockdale and Associates to bring out the best in Amita yogurt beverages Winter 2009 campaign.

Artinvent from Hungary brings the Milka holiday spirit to a mall in Budapest using Aap!Rails. Wishing you all Happy Holidays and Fantastic New Year!!!

No advertising medium will be left behind with Zoom Media & Marketing and VH1’s new interactive initiative. VH1’s program “The Great Debate” will feature a groundbreaking interactive initiative that will enable audience participation via TV broadcast; VH1; Facebook; Viacom’s massive “44 1/2″ HD screen in Times Square; and Zoom Media & Marketing`s exclusive network of digital out-of-home media locations. Read more from Monday’s press release here.

Advertisers in India have picked up on a new medium to target rural audiences: the traveling infomercial. Read more on Mr. Sharma - just one of thousands of traveling performers who spread the word of various brands throughout rural villages. Courtesy of The Wall Street Journal.

Perrier takes “going green” to the next step with their recent installations of giant, foliage-formed bottles of Perrier. Read more at the Outdoor Advertising Blog.

Schematic is revealing the “Touchwall” at the advertising festival in Cannes, which actually recognizes attendees by their badges, and offers a variety of delicious features, including social networking and 3D maps. Equipped with multi-user capabilities, the “Touchwall” allows users to have their own workspace while still sharing information.

A tour of Times Square from Keyframe on Vimeo.

John Woods visits Times Square and explores digital signage and outdoor media.

Most impressive is that One Times Square building is empty and tenant less. Millions are instead generated off digital signage on its exteriors. Great intro video and fun interview with owner of Landmark
Signs, Tony Calvano, whose company has been maintaining and installing
most ads in Times Square when they were painted!!

Sex and the City - Integrated Alternative Advertising from aapglobal on Vimeo.

Warning - Shameless Plug:
Integrating different mediums is an effective way to build and drive a successful client campaign. This is exactly what New Line Cinema has done by integrating alternative advertising mediums Aap!Rails, escalator handrail graphics and Aap!Motion lenticular billboards with traditional flyer and poster work in Norway via Aap!Global distributor MediaLoop. We’re excited by the implementation and will be sharing some more pictures, videos and more shortly. In the meantime check out Sex and City the Movie at your local cinema or learn more about alternative advertising.

[Sex and City - the Movie]

More on

Aap!Motion - Lenticular Billboards

Aap!Rails - Escalator Advertising

W

GTA IV, “the new open-world, action-driving video game released today around the world will easily “top last year’s record-breaking $300 million first-week sales of Microsoft and Bungee Studios’ first-person shooter “Halo 3″ â?? and all without a similar marketing bonanza or budget. 

According to the AP report - ‘Grand Theft Auto’ Promo Campaign Kept Quiet’  Rockstar has been trying to keep their marketing message on the “downlow.”

We’ve been truly impressed in Rockstar’s ability to communicate and build hype directly with gamers through viral internet teasers and low cost non traditional out of home media including amazing phony wanted billboards, graffiti, and viral websites. (Even Bagel Bags, Coffee Cups…)

Some of the ficitional wanted adverts have included in them an e-mail address where residents of “liberty city” (the game’s fictional universe) can send in “tips” to LibertyCityPolice.com, a website which undoubtedly will be accessible inside the game’s internet function.

From a marketing perspective all this has been absolutely brilliant. From a CFO’s perspective the campaigns have demonstrated the value of low cost non traditional media and most importantly from a gamer’s perspective they have even been critical in building trust, interest and a direct relationship with players.   Seen in certain European and US cities, while we love the work we are just a little curious to see if these posters raised any objections.

Of course knowing Rockstar this was probably the intent…

GTA IV out today. Instead of enjoying the marketing - go play the game…

Review of GTA IV @ IGN 

Other Related Articles of Interest 

GTAIV ads pulled because of San Andreas flap Chicago - Transit Authority gave up a contract potentially worth more than $200,000 in revenue because people complained about another ad campaign more than three years ago.

Aap!Straps are the leading advertising straps for public transportation systems.  Used throughout Japan - we’re pleased to showcase our newest Aap!Strap that have been designed specifically for a metro authority in the Americas.

The new strap features a larger horizontal space  suitable for western writing scripts.  The high quality polycarbonate ring provide riders with comfort and the slotted advertising box offers the opportunity to interact with passenger in a unique and fun medium.

More information on Aap!Straps