Intro to Digital Signage @ Time’s Square NYC
June 6th, 2008
A tour of Times Square from Keyframe on Vimeo.
John Woods visits Times Square and explores digital signage and outdoor media.
Most impressive is that One Times Square building is empty and tenant less. Millions are instead generated off digital signage on its exteriors. Great intro video and fun interview with owner of Landmark
Signs, Tony Calvano, whose company has been maintaining and installing
most ads in Times Square when they were painted!!
Sex and the City!
June 3rd, 2008
Sex and the City - Integrated Alternative Advertising from aapglobal on Vimeo.
Warning - Shameless Plug:
Integrating different mediums is an effective way to build and drive a successful client campaign. This is exactly what New Line Cinema has done by integrating alternative advertising mediums Aap!Rails, escalator handrail graphics and Aap!Motion lenticular billboards with traditional flyer and poster work in Norway via Aap!Global distributor MediaLoop. We’re excited by the implementation and will be sharing some more pictures, videos and more shortly. In the meantime check out Sex and City the Movie at your local cinema or learn more about alternative advertising.
More on
Aap!Motion - Lenticular Billboards
Aap!Rails - Escalator Advertising
W
PSSST? Heard of GTA IV????
April 29th, 2008
GTA IV, “the new open-world, action-driving video game released today around the world will easily “top last year’s record-breaking $300 million first-week sales of Microsoft and Bungee Studios’ first-person shooter “Halo 3″ — and all without a similar marketing bonanza or budget.
According to the AP report - ‘Grand Theft Auto’ Promo Campaign Kept Quiet’ Rockstar has been trying to keep their marketing message on the “downlow.”
We’ve been truly impressed in Rockstar’s ability to communicate and build hype directly with gamers through viral internet teasers and low cost non traditional out of home media including amazing phony wanted billboards, graffiti, and viral websites. (Even Bagel Bags, Coffee Cups…)
Some of the ficitional wanted adverts have included in them an e-mail address where residents of “liberty city” (the game’s fictional universe) can send in “tips” to LibertyCityPolice.com, a website which undoubtedly will be accessible inside the game’s internet function.
From a marketing perspective all this has been absolutely brilliant. From a CFO’s perspective the campaigns have demonstrated the value of low cost non traditional media and most importantly from a gamer’s perspective they have even been critical in building trust, interest and a direct relationship with players. Seen in certain European and US cities, while we love the work we are just a little curious to see if these posters raised any objections.
Of course knowing Rockstar this was probably the intent…
GTA IV out today. Instead of enjoying the marketing - go play the game…
Other Related Articles of Interest
GTAIV ads pulled because of San Andreas flap Chicago - Transit Authority gave up a contract potentially worth more than $200,000 in revenue because people complained about another ad campaign more than three years ago.
Hot from the Oven - New Western Aap!Straps
April 22nd, 2008
Aap!Straps are the leading advertising straps for public transportation systems. Used throughout Japan - we’re pleased to showcase our newest Aap!Strap that have been designed specifically for a metro authority in the Americas.
The new strap features a larger horizontal space suitable for western writing scripts. The high quality polycarbonate ring provide riders with comfort and the slotted advertising box offers the opportunity to interact with passenger in a unique and fun medium.
Mobile Marketing + Aroma Marketing is here.
April 22nd, 2008
We’ve written about aroma marketing before and we’re big fans of innovations in mobile marketing - so what better way than to combine the two and cover NTT DoCoMo’s new fragrance cartridge equipped devices that interact with cellphones via IR and emit signature scents.
The company hopes to partner with mobile content providers so that horoscopes the weather report, web video, and more come paired with signature scents. The platform is still in pilot stage, and we’re not sure what user reaction will fair or how accurate the scents are - still its exciting to see new innovations that aim to tie the senses.
From an outdoor media company’s perspective - the fragrance systems could be installed in transit shelters to create a fuller sensory experience. Imagine waiting for the bus and smelling freshly baked cookies triggered by a coupon on your cellphone…
Read the NTT Communications Press Release “NTT Com to Pilot Test Mobile Fragrance Communication Service” for more information.
Not so hot after all? Mixed Reactions to InGame Advertising
January 31st, 2008
Besides discussions of the world economy, technologists, advertising agencies, and marketers were also present at last week’s World Economic Forum looking to discuss coming year of advertising trends. One question on everyone’s mind is whether social networks, video games and mobile phones are going to become more and more mainstream.
However, Sony’s chief executive Howard Stringer had other opinions in mind. Despite the forum’s positive take on in-game advertisement, he expressed his doubts on the marketing trend’s effectiveness in the medium. Taken from an article in the Financial Times, Stringer was quoted to have said:
“The [supposed] solution to everything at the moment in the digital space is ad supported. While advertisers are happy to talk that up, there is a limit to the amount of money available.”
Similar sentiments were voiced out by NBC Universal chief executive Jeff Zucker in the field of mobile advertising. Activision Blizzard chief executive Bobby Kotick also echoed Stringer’s sentiments about advertising-funded video games.
However, new forms of advertising were being explored as well. Advertisers were hoping to engage consumers into more interactive models, who are slowly drifting away from the usual radio, print, and television ads.
Researchers proved that many consumers found that advertising in mobile, video games, and social networking to be rather “intrusive”, although many were still willing to put up with it in exchange for free content. While this is especially true with the younger consumers, many business models are already adjusting to growing trend.
Via [FT.com]
SuperMarket Conveyor Belt Advertising by Aap!Global is Here!
January 8th, 2008
Aap!Global Brings Escalator Handrail Advertising Technology to SuperMarket Conveyor Belts With Launch of Aap!Belt.
Aap!Global brings technology and impact of escalator handrail advertising to supermarkets with Aap!Belts, high quality, branded conveyor belts.
(San Francisco - California) - Aap!Global - an alternative advertising technology developer today announced the launch of Aap!Belt, a new innovative media solution that allows advertisers and marketers to apply graphics directly to existing supermarket market conveyor belts allowing direct communication with consumers at points of purchase.
Aap!Belt uses leading adhesive materials technology and is composed of custom composites, printed with unique high resolution induction technologies with eco-friendly dyes and installation procedures. The product features anti-static, anti-graffiti and anti-wear qualities to allow continuous usage on common place checkout belts.
Aap!Belt can be installed on common conveyor belts in supermarkets or other points of purchase. Chris Seta of Aap!Global adds on the power of this medium that it “enables graphics in a location where consumers are in a the final purchase state of mind.”
Project director for Aap!Global, Robert Patterson notes, “Aap!Belt, helps our company solidify our position as a leader in ambient media, and offers advertisers unique, targeted engagements with individuals - with an extended creative canvas.” In the coming year - Aap!Global will be extending its network of locations internationally with major supermarkets and retailers.
More info on Aap!Belt - Conveyor Belt Advertising
About Aap!Global
Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide. Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technologies, Aap!Steps - Escalator Step Advertising, Aap!Motion - Pedestrian Motion Panels and a variety of other out-of-home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways. Aap!Global was recently named “Best in International Marketing” by Brandweek 2007.
Aap!Global is a division of the Aedeas Group - a global concept development firm.
Press Contact:
Aap!Global
Tel: 1 415 205 4210
Email: info@aapglobal.com
Aap!Global named “Best in International Marketing” by Brandweek Magazine
December 21st, 2007
Aap!GLOBAL was named “Best in International Marketing” by Brandweek Magazine December 2007.
Read the article online
‘Up Against It’ Competition Invite
September 13th, 2007
Up Against It is a public art competition. The winning entry will be seen by up to 2,000 commuters daily on a wall over 60m2. The competition is open to all types of creative and artistic expression. The entries will be judged on your response to the words “Closer than you think”.
How to enter:
- Go to www.upagainstit.com to find out more.
- Click ‘Enter the Competition’ and download the wall template, this is a guide for laying out your design.
- Fill in the online application and upload your entry, alternatively send you artwork with the application form to: Up Against It, c/o Raw Nerve, B209 Faircharm Studios, Creekside, London SE8 3DX
- Tell everyone you know to vote for you (every vote counts).
- The top 20 entries voted by the public will then be judged by an influential panel of artists and designers. The winning entry will be displayed on the ‘Up Against It’ wall in Deptford, London.
