Mobile Marketing + Aroma Marketing is here.
April 22nd, 2008
We’ve written about aroma marketing before and we’re big fans of innovations in mobile marketing - so what better way than to combine the two and cover NTT DoCoMo’s new fragrance cartridge equipped devices that interact with cellphones via IR and emit signature scents.
The company hopes to partner with mobile content providers so that horoscopes the weather report, web video, and more come paired with signature scents. The platform is still in pilot stage, and we’re not sure what user reaction will fair or how accurate the scents are - still its exciting to see new innovations that aim to tie the senses.
From an outdoor media company’s perspective - the fragrance systems could be installed in transit shelters to create a fuller sensory experience. Imagine waiting for the bus and smelling freshly baked cookies triggered by a coupon on your cellphone…
Read the NTT Communications Press Release “NTT Com to Pilot Test Mobile Fragrance Communication Service” for more information.
Not so hot after all? Mixed Reactions to InGame Advertising
January 31st, 2008
Besides discussions of the world economy, technologists, advertising agencies, and marketers were also present at last week’s World Economic Forum looking to discuss coming year of advertising trends. One question on everyone’s mind is whether social networks, video games and mobile phones are going to become more and more mainstream.
However, Sony’s chief executive Howard Stringer had other opinions in mind. Despite the forum’s positive take on in-game advertisement, he expressed his doubts on the marketing trend’s effectiveness in the medium. Taken from an article in the Financial Times, Stringer was quoted to have said:
“The [supposed] solution to everything at the moment in the digital space is ad supported. While advertisers are happy to talk that up, there is a limit to the amount of money available.”
Similar sentiments were voiced out by NBC Universal chief executive Jeff Zucker in the field of mobile advertising. Activision Blizzard chief executive Bobby Kotick also echoed Stringer’s sentiments about advertising-funded video games.
However, new forms of advertising were being explored as well. Advertisers were hoping to engage consumers into more interactive models, who are slowly drifting away from the usual radio, print, and television ads.
Researchers proved that many consumers found that advertising in mobile, video games, and social networking to be rather “intrusive”, although many were still willing to put up with it in exchange for free content. While this is especially true with the younger consumers, many business models are already adjusting to growing trend.
Via [FT.com]
SuperMarket Conveyor Belt Advertising by Aap!Global is Here!
January 8th, 2008
Aap!Global Brings Escalator Handrail Advertising Technology to SuperMarket Conveyor Belts With Launch of Aap!Belt.
Aap!Global brings technology and impact of escalator handrail advertising to supermarkets with Aap!Belts, high quality, branded conveyor belts.
(San Francisco - California) - Aap!Global - an alternative advertising technology developer today announced the launch of Aap!Belt, a new innovative media solution that allows advertisers and marketers to apply graphics directly to existing supermarket market conveyor belts allowing direct communication with consumers at points of purchase.
Aap!Belt uses leading adhesive materials technology and is composed of custom composites, printed with unique high resolution induction technologies with eco-friendly dyes and installation procedures. The product features anti-static, anti-graffiti and anti-wear qualities to allow continuous usage on common place checkout belts.
Aap!Belt can be installed on common conveyor belts in supermarkets or other points of purchase. Chris Seta of Aap!Global adds on the power of this medium that it ??enables graphics in a location where consumers are in a the final purchase state of mind.?
Project director for Aap!Global, Robert Patterson notes, ??Aap!Belt, helps our company solidify our position as a leader in ambient media, and offers advertisers unique, targeted engagements with individuals - with an extended creative canvas.? In the coming year - Aap!Global will be extending its network of locations internationally with major supermarkets and retailers.
More info on Aap!Belt - Conveyor Belt Advertising
About Aap!Global ?
Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide. Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technologies, Aap!Steps - Escalator Step Advertising, Aap!Motion - Pedestrian Motion Panels and a variety of other out-of-home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways. Aap!Global was recently named ??Best in International Marketing? by Brandweek 2007.
Aap!Global is a division of the Aedeas Group - a global concept development firm.
Press Contact:
Aap!Global
Tel: 1 415 205 4210
Email: info@aapglobal.com
Aap!Global named “Best in International Marketing” by Brandweek Magazine
December 21st, 2007
Aap!GLOBAL was named “Best in International Marketing” by Brandweek Magazine December 2007.
Read the article online
‘Up Against It’ Competition Invite
September 13th, 2007
Up Against It is a public art competition. The winning entry will be seen by up to 2,000 commuters daily on a wall over 60m2. The competition is open to all types of creative and artistic expression. The entries will be judged on your response to the words “Closer than you think”.
How to enter:
- Go to www.upagainstit.com to find out more.
- Click ‘Enter the Competition’ and download the wall template, this is a guide for laying out your design.
- Fill in the online application and upload your entry, alternatively send you artwork with the application form to: Up Against It, c/o Raw Nerve, B209 Faircharm Studios, Creekside, London SE8 3DX
- Tell everyone you know to vote for you (every vote counts).
- The top 20 entries voted by the public will then be judged by an influential panel of artists and designers. The winning entry will be displayed on the ‘Up Against It’ wall in Deptford, London.
We’re Coming to Venezuela!
August 21st, 2007
We’re please to announce that in the coming months we’re launching in a new market with our Venezuelan friends and partners - Kinetic Solutions.
From MetroVISTA to Aap!Motion we’re expanding our reach in South America by partnering with Venezuela’s premier alternative out of home media company serving some of South America’s largest media buyers!
Look for our work around the region!
More on the Sao Paulo Billboard Ban - Is Outdoor Culture?
August 17th, 2007
We welcome continued coverage on the Sao Paulo Billboard Ban and the effect it has on out of home media. The balanced video covers the topic from multiple angles.
“São Paulo’s conservative Mayor, Gilberto Kassab, put into effect the “Clean City Law” this month, outlawing nearly all forms of outdoor advertising. Interviews with lead singer of Brazilian band, Nação Zumbi, Mayor Kassab, city officials, and advertising industry.”
More Rural Crop Messaging
June 20th, 2007
A few days ago we wrote about the rather tasteless, but effective rural marketing exploit in the UK of a painted field with a corporate logo and URL.
A German artist has mowed a large 160 meter square Semacode (data matrix code) cut in a field in Germany.
From the project website: “A Semacode measuring 160 x 160 meters was mown into a wheat field near the town of Ilmenau in the Land Thuringia. The code consists of 18 x 18 bright and dark squares producing decoded the phrase ??Hello, world!??.The project was realized in May 2006 and photographs were taken of it during a picture flight in the following month.”
Cute- the message when read by a semacode or data matrix reader blurts “Hello! World!”
The young German quotes : ” With ??Hello, world!?? the code serves as a kind of branding of a digital culture whose omnipresence is obvious, yet whose modes of action are unknown in wide parts of society.”
See more @
Via [Ars Technica]
Aap!Global Launches Aap!Baby
June 18th, 2007
Aap!Global is pleased to congratulate Chris Seta - Director of Operations on the birth of his newborn - Noah.
Noah Seta was born on Tuesday at 6:14am @ 6 lbs. 8 oz and is quite a little champ coming pre-branded as a SETA.
While we’re obviously joking on branding the new born - What is scary is that a couple in Manitoba in 2005 actually successfully sold advertising on their newborn but after a negative backlash from the Canadian public decided against it.
Read the release and news on the ‘branded baby’ after the break…
