Recommended Reading: Branding in 2007 Re-cap
January 23rd, 2008
“Advertising is a tax you pay for unremarkable thinking.” - Robert Stephens of the Geek Squad and head of one of the growing number of brands that have been built without the help of major advertising agencies or budgets.
Read more in BusinessWeek’s Re-cap on Advertising and Branding 2007
Random Inspiration: Visual Kidnapping!
January 13th, 2008
Based in Paris, Zevs the anonymous Parisian street artist has been active since the early 90s.
Aside from his “shadow” work that consists of painting the outlines of the cast shadows thrown by permanent city fixtures - Zevs does wonderful work that “attacks” billboards and other city advertisements to create new interesting art.
His best known work is when he cut out shapes from a a gigantic Lavazza-poster in Berlin and stenciled above the poster the message: “VISUAL KIDNAPPING - PAY NOW!.” He is also known for attacking billboards and other city advertisements, spraying a dot of red between the eyes of models, letting it drip down like blood. He has taken this drip technique to corporate logos as well, and in his first solo show in London at the Lazarides Gallery, titled Liquidated Logos, he presented them on canvas for the first time.
Other links on Zevs:
- Zevs’ Commercial Work
- Zevs takes on McDonalds with “liquidated logos”
Aap!Motion Featured on 49Sparks
January 13th, 2008
49 Sparks on Aap!Motion - Large Format Lenticular Displays
More @ 49Sparks Video Podcast
Aap!Rails in MediaLife Magazine
January 9th, 2008
Aap!Global’s escalator handrail advertising product Aap!Rails featured in MediaLife Magazine
Pixar & Disney Choose Aap!Rails - Escalator Handrail Advertising to Promote Season Animated Films!
January 8th, 2008
Pixar and Disney Studios recently elected to spread the world on upcoming children’s movies with Aap!Rails in cinemas. Some beautiful artwork showcased the impact and impression of this medium.
More info on Aap!Rails - Escalator Advertising
SuperMarket Conveyor Belt Advertising by Aap!Global is Here!
January 8th, 2008
Aap!Global Brings Escalator Handrail Advertising Technology to SuperMarket Conveyor Belts With Launch of Aap!Belt.
Aap!Global brings technology and impact of escalator handrail advertising to supermarkets with Aap!Belts, high quality, branded conveyor belts.
(San Francisco - California) - Aap!Global - an alternative advertising technology developer today announced the launch of Aap!Belt, a new innovative media solution that allows advertisers and marketers to apply graphics directly to existing supermarket market conveyor belts allowing direct communication with consumers at points of purchase.
Aap!Belt uses leading adhesive materials technology and is composed of custom composites, printed with unique high resolution induction technologies with eco-friendly dyes and installation procedures. The product features anti-static, anti-graffiti and anti-wear qualities to allow continuous usage on common place checkout belts.
Aap!Belt can be installed on common conveyor belts in supermarkets or other points of purchase. Chris Seta of Aap!Global adds on the power of this medium that it ??enables graphics in a location where consumers are in a the final purchase state of mind.?
Project director for Aap!Global, Robert Patterson notes, ??Aap!Belt, helps our company solidify our position as a leader in ambient media, and offers advertisers unique, targeted engagements with individuals - with an extended creative canvas.? In the coming year - Aap!Global will be extending its network of locations internationally with major supermarkets and retailers.
More info on Aap!Belt - Conveyor Belt Advertising
About Aap!Global ?
Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide. Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technologies, Aap!Steps - Escalator Step Advertising, Aap!Motion - Pedestrian Motion Panels and a variety of other out-of-home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways. Aap!Global was recently named ??Best in International Marketing? by Brandweek 2007.
Aap!Global is a division of the Aedeas Group - a global concept development firm.
Press Contact:
Aap!Global
Tel: 1 415 205 4210
Email: info@aapglobal.com
Happy Year of the Rat!!!
December 31st, 2007
Aap!Global wishes all a great, prosperous upcoming Year of the Rat. For 2008 - we hope you excel in all your ventures and pursuits!
For 2008 we’re looking forward to expanding into new markets, launching additional products, and joining forces to continue to strive to be the world’s premier alternative advertising group.
Aap!Global 2008
PS. Want to make your own “guerilla lightscapes”? - Learn how
Weightless!
December 27th, 2007
Japanese advertising continues to make people stop in their tracks and smile.
Tanita is show offing their new line of digital scales that not only measure one’s weight, but also body-mass index, fat-muscle ratios, and water percentages by placing floor graphics on the subway car floors. Great - high impact advertising. We love it.
Aap!Global named “Best in International Marketing” by Brandweek Magazine
December 21st, 2007
Aap!GLOBAL was named “Best in International Marketing” by Brandweek Magazine December 2007.
Read the article online
