Aap! - Alternative Advertising Possibilities

Outside of our office is a beautiful massive 40 floor wall scape that was just waiting to be covered with artwork. Using common vintage overhead projectors, a set of EVD 400V lamps, and artwork transparencies we were able to project large format graphics to create a fun, professional wall scape.

Want to see it person - visit the corner of Kearny / Pine in San Francisco on week nights.

Aap!Global Presented @ Pecha-Kucha, San Francisco August 29th!

Aap!Global’s Robert Patterson presented on the intersection between grafitti and advertising - focusing on the fun interplay between the new and the competition they hold for impression and impact.

Update
We wanted to give credit to Street Art Photographer Spencer Eaken for the following photos used in our presentation:

http://www.flickr.com/photos/true2death/246285146/

http://www.flickr.com/photos/true2death/248176548/

Many thanks Spencer.

Aap!Global is presenting @ Pecha Kucha - San Francisco August 29th on the topic of Legal Graffiti and New Media!

Come meet with us and others to talk about design, art, entrepreneurship and innovation.

New to Pecha Kucha?

Pecha Kucha (pronounced peh-chak-cha) was started in Tokyo, Japan in 2003 by Astrid Klein and Mark Dytham of Klein Dytham Architecture, as a way to attract people to SuperDeluxe, an event space they had set up in Roppongi.

A Pecha Kucha night is an event format in which presenters show a slideshow of 20 images, each of which is shown for 20 seconds — giving a total presentation time of 6 minutes 40 seconds. Each event usually has 14 presenters. Presenters (and much of the audience) are usually from the design, architecture, photography, art and creative fields.

The event format has been replicated in 42 other cities, including New York, London, Mexico City and Shanghai. Events are usually limited to one each month per city.

More info @ http://www.pecha-kucha.org/

Download and print the Graffiti Report Card, inspired by Graffiti Critique, that allows you to give feedback to good/and bad graffiti. Just print out the PDF, fill it out when you come across some street art that could use some critiquing.

Wonder if anyone is using these for outdoor media in general?

Related Art / Marketing Project - Yellow Arrow the are project created and run by Counts Media in New York. Yellow arrow stickers can be obtained from their website and placed anywhere in the public realm. When encountering a sticker on the street, one can send the unique code printed on it as a text message to a particular phone number. Moments later a text message will be received with a message left by the sticker’s original owner.

The Yellow Arrow symbol means ‘there’s more here: a hidden detail, a funny story, a memory, and a crazy experience.’ Each arrow links digital content to a specific location using the mobile phone. As an underground phenomenon, the project has grown a vibrant and tight community internationally, and Yellow Arrow stickers have been placed in 280 cities and 22 countries. Since appearing first on the streets of Manhattan’s Lower East Side in May 2004, Yellow Arrow has been featured in The New York Times, Wired Magazine, Newsweek, The Washington Post, The Boston Globe, CNN and NBC…

Sometimes the graffiti placed on adverts adds an incredible laugh! - The kids @ Geek Graffiti have set up these fun and nauseating transparency “blister” adhesives to stick on to your favorite adverts!

Add some fun to your commute!

Print your own @ Geek Graffiti’s Printable Cold Sores

I wonder if Pfizer or another pharma. would dare use these for an alternative advertising campaign for Abrevas’s Cold Sore Medicine

As the site disclaims : “*NOTE: Tagging subway ads is illegal! You can make your point simply by documenting your work, removing your stickers, and submitting an image. I am in no way responsible for your actions, I am merely presenting a theoretical solution to a real-world problem.”