Tiffin Wallah Advertising Hits India!
November 26th, 2007
Around noon on every business day, thousands stride briskly along the sidewalk of Mumbai’s (Bombay) business districts delivering lunches to 350,000 people daily, at a cost of about $3.80 a month in beautiful, simple multi-tiered lunch-boxes known as Tiffins.
These hard working individuals ensure that the businesspeople of Bombay can still have home-cooked meals personally delivered to their desks — without the inconvenience of carrying meals to work themselves on overcrowded trains — and at bargain prices.
Aap!Global Speaks with Street Art Photographer Spencer Eakin
October 5th, 2007
Aap!Global is a big fan of street art. Spencer Eakin takes great pictures of graffiti, street art and other items around the world.
Today we spoke to Spencer on Art, Street Art, Advertising, Global Differences and More… Read the interview below:
Aap: Tell us who you are
Spencer: I am married, vegetarian, a skateboarder, straight edge & part time traveler. I take photos as a hobby and do not leave home without my camera.
Aap: You stated in your email to me : “As a graffiti artist I always tried to get spots that were never done before, but get seen everyday.”
Why were you interested in being seen?
Most (but not all) youth experiment with alchohol, drugs and/or smoking. I had three vices: Skateboarding, Music & Graffiti.
Do you still tag?
No
Why did you switch to shooting pictures of tags?
Just to clearify. A tag is just quickly writing ones name. I take photos of graffiti. If somebody writes their name on a mailbox, that is a tag. If another person fills a packpack full of cans and sneaks out to the local freight train lay up, they are going to do a piece.
Where was the motivation as an artist/graffiti tagger coming from?
As a young teen I watch the film Style Wars on PBS and was hooked.
What do you think the similarities between graffiti around the world is?
Kids just want to create & express themselves thru vandalism. The street is thier canvas. There is also the thrill of not getting caught.
Is the motivation for tagging the same in the States as in Europe as in Japan as in elsewhere?
I believe it is. There is different styles, but is the same.
What made you want to track all the Space Invaders? Just for fun?
I first noticed Space Invaders in Tokyo in mid 2001 and started taking photos of them. The first one I saw and took a photo of was gone a week later. That is what hooked me on capturing them before they were gone. Then I came back to Los Angeles and started noticing them here. About two years ago, somebody started going around Los Angeles destroying them. Once I realized that was happening, I went out of my have to find as many as I could before they were gone. Since then I have been back to Japan many times to visit family and spot more of the Tokyo Space Invaders. I have also been to Paris where Space Invader is based.
Who are you favorite street artists?
How long do you have? TWIST, QP, Phil Frost, Kami, Sasu, Space Invader, Revs, Esow, JR, Banksy, Duece Seven, Daim, Colossus of Roads, Revok, The London Police, Mers, Matokie Slaughter, Delta, TheMac, Fafi, Pars Kid, Bigfoot, Zedz, Nylon, Plantrees, D*Face, Os Gemeos, Kress, Revok, Eine, Espo, Giant One, ZYS, Mode2, Jace, Broke and many others.
Do you think Street Art has evolved with the Internet?
It has in the sense that brought street art to people aren’t living in the midst of it.
With the ability for the internet and pictures to serve as a medium for critique?
This is good and bad. I find that if a person has beef with a certian artist, they will go around sites like FLICKR bashing the artist in the comment sections. The good thing, artists are able to trade info and hook each other up when traveling. It is also a safe place for people to look at street art.
What do you think about the intersection between art, graffiti and commercialism?
With art and commercialism I do not have a problem with any of it. With graffiti and other forms for street art, I do. It is because it is ours.
You told me you’re working on a book - do you have a preview to share?
Unfortunately I do not. It is too early in the process. The book will be about street art.
What do you think of the branding of taggers - like Banksy, Colossus of Roads, etc?
Do you mean calling these artists taggers? I think calling Banksy and Colossus of Roads taggers is wrong. This is there life. Banksy is thought provoking and political. Colossus of Roads is a retired railroad employee (I believe he is in his 60’s) with at least 10,000 freight trains to his credit. Each of which has different statement underneath his classic moniker.
Thanks Spencer.
I am off to see an old friend and go benching. Benching is a term used for going and watch freight trains go by while sitting on a bench and looking at the graffiti. Hard to do here is So Cal. We actually walk the line of parked freights.
Aap!Massive - DIY Night Billboards
October 4th, 2007
Outside of our office is a beautiful massive 40 floor wall scape that was just waiting to be covered with artwork. Using common vintage overhead projectors, a set of EVD 400V lamps, and artwork transparencies we were able to project large format graphics to create a fun, professional wall scape.
Want to see it person - visit the corner of Kearny / Pine in San Francisco on week nights.
Parking Stripe Advertising in Venezuela!!!
August 21st, 2007
Our Venezuelan partners, Kinetic Solutions, the premier alternative out of home media company in the region shared with us their successful implementation of a campaign using parking stripe advertising.
Graffiti Report Card, Critiquing the Taggers
June 1st, 2007
Download and print the Graffiti Report Card, inspired by Graffiti Critique, that allows you to give feedback to good/and bad graffiti. Just print out the PDF, fill it out when you come across some street art that could use some critiquing.
Wonder if anyone is using these for outdoor media in general?
Related Art / Marketing Project - Yellow Arrow the are project created and run by Counts Media in New York. Yellow arrow stickers can be obtained from their website and placed anywhere in the public realm. When encountering a sticker on the street, one can send the unique code printed on it as a text message to a particular phone number. Moments later a text message will be received with a message left by the sticker’s original owner.
The Yellow Arrow symbol means ‘there’s more here: a hidden detail, a funny story, a memory, and a crazy experience.’ Each arrow links digital content to a specific location using the mobile phone. As an underground phenomenon, the project has grown a vibrant and tight community internationally, and Yellow Arrow stickers have been placed in 280 cities and 22 countries. Since appearing first on the streets of Manhattan’s Lower East Side in May 2004, Yellow Arrow has been featured in The New York Times, Wired Magazine, Newsweek, The Washington Post, The Boston Globe, CNN and NBC…
Banner Web Ads Work
May 21st, 2007
Well at least according to research that appears in June’s Journal of Consumer Research. The research paper “An Examination of Different Explanations for the Mere Exposure Effect” concludes that repeated exposure to a product via banner ads generates a positive feeling towards that product.
The research is based on previous experiments that revealed the repeated exposure to a stimulus, even one that is barely perceptible will lead to the viewer developing positive feelings and thoughts to an otherwise neutral object. These feelings can include a liking or more subjective and complex associations such as “fame, truth, duration, loudness, stimulus brightness and darkness.”
The authors hypothesized that banner ads should work in a similar manner, given that “most viewers pay minimal attention to banner ads.”
Travel in Space and Time with the UCLA Digital Library
May 16th, 2007
“The UCLA Charles E. Young Research Library Department of Special Collections has selected and digitized 5,124 of the more than three million images contained in the Los Angeles Times and Los Angeles Daily News photographic archives. The photographs chronicle the history and growth of Los Angeles from the 1920s to 1990.
This collection of digitized images is made available online by the UCLA Digital Library to assist a wide variety of researchers, including scholars, educators, students, writers, filmmakers, urban planners, community activists, librarians, and members of the general public.
The selected photographs depict historically and socially significant people, places, and events, as well as preserve glimpses of everyday life in Los Angeles. The images fall into broad categories that document politics, urban and economic development, arts and culture, the entertainment industry, crime and law enforcement, religion, sports, gender issues, and popular culture and trends.”
Like Flickr and all other massive media galleries prepare to lose hours of time navigating the web, but be inspired.
For us @ Aap!Global its a great way to celebrate the richness of Los Angeles - warts and all included.
Here are some of our favorites while searching:
Local Korea Town Out Door Signage
Sunset Billboards 1975 - Looks the same as 2007
and thousands more…
Aap!Motion: Lenticular Motion Panel Technology
May 1st, 2007
Press Release: Aap!Motion: Lenticular Motion Panel Technology
Aap!Motion lens combine the best of motion advertising with out of home placement.
(Los Angeles - California). Aap!Global, an alternative advertising technology developer today announced the launch of Aap!Motion, its new lenticular motion panel technology that combines the best of motion advertising with out of home placement.
Aap!Motion is a new communication medium from Aap!Global that creates animated motion pictures through the use of static photo frames WITHOUT the need of complex electronics displays or moving parts. Sequential frames from any film clip can be overlain in a precise fragmented manner that, when seen through a specially designed optic lens, generates motion picture animation to the enjoyment of any viewer.
Aap!Motion aims to combine the advantages and enjoyment of motion picture media with the size and impact of out-of-home placement. Aap!Motion can be installed in a variety of scenarios and will be enjoyed by people in motion whether on foot, escalators, moving sidewalks or even inside subway cars.
Possible examples include placement at airports, malls, convention centers, cinemas, casinos, office hallways, arena/stadiums, subway tunnels, railroad tracks - anywhere with large amounts of moving pedestrian traffic.
Aap!Motion pedestrian motion panels work similarly to Aap!Global’s MetroVISTA subway tunnel advertising platform using the psychological phenomenon known as ‘persistance of vision.’ Aap!Motion works at any speed and is effective in natural or illuminated light, with or without backlighting.
Aap!Motion consists of only two core elements - an optic lens made from strong acrylic plastic, designed to withstand outdoor environments and a printed picture, generated using a patented algorithm to separate, compress, and overlay the frames. Aap!Motion boxes can be made to any size, length or dimension.
Aap!Global provides multiple procurement options from fully finished pedestrian motion panels made to any specifications or merely the lens and printed picture from a customer sourced media clip. The simplicity of the product lends itself to extreme flexibility in placement. Already installed traditional lightboxes or signage can even be retrofitted with an Aap!Motion lens and print material to create a unique animated billboard.
Aap!Global invites individuals, agencies and the community at large to learn more about Aap!Motion @
http://www.aapglobal.com/aapmotion.php
About Aap!Global
Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide. Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technology and a variety of other out of home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways.
Aap!Global is a division of the Aedeas Group - a global concept development firm.
More information @ http://www.aapglobal.com
Press Contact:
Chris Seta
Director of Operations | Aap!Global
+ 1949 999 2035
“Pepsi USA - Multi-City Bluetooth Marketing Campaign”
May 1st, 2007
Pepsi has started its largest ever Bluetooth based marketing campaign, allowing people to download video clips to their mobile phone from poster adverts, bus kiosks and other outdoor media locations.
The campaign to deliver viral video clips, which went live on April 2nd, runs for two months in outdoor advertising locations consisting of bus shelters in Washington D.C., Los Angeles, Denver and Orange County, and pay phone kiosks in Pittsburgh and Philadelphia.
Each of the media networks has integrated Qwikker’s Bluetooth content distribution technology into their street furniture. Any consumer with a Bluetooth enabled phone can download free video clips from a Pepsi Smash advertisement. The viral video clips being distributed are five “Pass The Mic” clips of freestyle hip hop, provided by Yahoo! Music.
In the first week of the Pepsi campaign, opt-in rates to download content were reported to be 27% across the network.
Impressive.
Other Examples of Bluetooth Marketing Done Right:
1.Casino Royale does mobile content via bluetooth
2. Landrover tires Bluetooth Marketing
Why We Think Bluetooth Marketing Works!
- There are potential great uses of this technology for free content downloads
- Targets early adopters and the tech-inclined.
Where we think there are problems and challenges!
- BlueTooth Assaults and Messages almost always feel like spam
- Bluetooth messaging platforms don’t have memory - example - They will blast you a message even if you have recieved it already. Annoying.
- Users Don’t always have their bluetooth messages turned on but this can be solved with visual cues to ask users to opt-in.
- Slow Data Transmission Rates and distance issues. Most proximity servers only work at short distance
- Eventually WiMax or Wifi will replace Bluetooth for proximity marketing
- Complicated and cumbersome demands on users:
Step 1. Turn on bluetooth or infra-red
Step 2. Change your phone’s name to XXX
Step 3. Point your phone at the box and wait for up to a minute to receive a message
Step 4. Get content.
Step 5. Repeat and start again
Where to go for the next step!
While there are a variety of full services solutions (Hypertag, Proxmity etc). We recommend going open source with
Consola - the Open Source BlueTooth Proximity Distribution Server
Very easy to use and free! > http://www.consola.org/consola.html
We’ve used Consola as base of our Aap!Mobile BlueTooth Marketing Platform with great results.
We used server our proximity server in conjunction with an Aap!Stripes Campaign. Aap!Mobile’s Bluetooth proximity server sent free 10% discount coupons to cell phone users with Bluetooth enabled cell phones at coffee locations.
Read more about our efforts combining mobile marketing with alternative out of home media.
