Aap! - Alternative Advertising Possibilities

 

With 1000’s of members around the world participating, Windowzoo is one of the world’s most popular community art projects.  

Using non permanent markings, participants release animals into mostly urban environments with the placement of vinyl adhesive “animals.”

From eagles to giraffes to sharks, the collection of critters is outstanding and brings new meaning to the term “urban jungle.”

Stuck on making your own WindowZoo Critter > Learn how with this WindowZoo 9 step guide 

More on WindowZoo Art Project

* Flickr Photo by BAYT from the Windowzoo Flickr Group 

Based in Paris, Zevs the anonymous Parisian street artist has been active since the early 90s.

Aside from his “shadow” work that consists of painting the outlines of the cast shadows thrown by permanent city fixtures - Zevs does wonderful work that “attacks” billboards and other city advertisements to create new interesting art.

His best known work is when he cut out shapes from a a gigantic Lavazza-poster in Berlin and stenciled above the poster the message: “VISUAL KIDNAPPING - PAY NOW!.” He is also known for attacking billboards and other city advertisements, spraying a dot of red between the eyes of models, letting it drip down like blood. He has taken this drip technique to corporate logos as well, and in his first solo show in London at the Lazarides Gallery, titled Liquidated Logos, he presented them on canvas for the first time.

Other links on Zevs:
- Zevs’ Commercial Work
- Zevs takes on McDonalds with “liquidated logos”

Around noon on every business day, thousands stride briskly along the sidewalk of Mumbaiâ??s (Bombay) business districts delivering lunches to 350,000 people daily, at a cost of about $3.80 a month in beautiful, simple multi-tiered lunch-boxes known as Tiffins.

These hard working individuals ensure that the businesspeople of Bombay can still have home-cooked meals personally delivered to their desks — without the inconvenience of carrying meals to work themselves on overcrowded trains — and at bargain prices.

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Up Against It is a public art competition. The winning entry will be seen by up to 2,000 commuters daily on a wall over 60m2. The competition is open to all types of creative and artistic expression. The entries will be judged on your response to the words “Closer than you think”.

How to enter:

1. Go to www.upagainstit.com to find out more.
2. Click ‘Enter the Competition’ and download the wall template, this is a guide for laying out your design.
3. Fill in the online application and upload your entry, alternatively send you artwork with the application form to: Up Against It, c/o Raw Nerve, B209 Faircharm Studios, Creekside, London SE8 3DX
4. Tell everyone you know to vote for you (every vote counts).
5. The top 20 entries voted by the public will then be judged by an influential panel of artists and designers. The winning entry will be displayed on the ‘Up Against It’ wall in Deptford, London.

Aap!Global is pleased to congratulate Chris Seta - Director of Operations on the birth of his newborn - Noah.

Noah Seta was born on Tuesday at 6:14am @ 6 lbs. 8 oz and is quite a little champ coming pre-branded as a SETA.

While we’re obviously joking on branding the new born - What is scary is that a couple in Manitoba in 2005 actually successfully sold advertising on their newborn but after a negative backlash from the Canadian public decided against it.

Read the release and news on the ‘branded baby’ after the break…

Read the rest of this entry »

Download and print the Graffiti Report Card, inspired by Graffiti Critique, that allows you to give feedback to good/and bad graffiti. Just print out the PDF, fill it out when you come across some street art that could use some critiquing.

Wonder if anyone is using these for outdoor media in general?

Related Art / Marketing Project - Yellow Arrow the are project created and run by Counts Media in New York. Yellow arrow stickers can be obtained from their website and placed anywhere in the public realm. When encountering a sticker on the street, one can send the unique code printed on it as a text message to a particular phone number. Moments later a text message will be received with a message left by the sticker’s original owner.

The Yellow Arrow symbol means â??thereâ??s more here: a hidden detail, a funny story, a memory, and a crazy experience.â?? Each arrow links digital content to a specific location using the mobile phone. As an underground phenomenon, the project has grown a vibrant and tight community internationally, and Yellow Arrow stickers have been placed in 280 cities and 22 countries. Since appearing first on the streets of Manhattan’s Lower East Side in May 2004, Yellow Arrow has been featured in The New York Times, Wired Magazine, Newsweek, The Washington Post, The Boston Globe, CNN and NBC…

Press Release: Aap!Motion: Lenticular Motion Panel Technology
Aap!Motion lens combine the best of motion advertising with out of home placement.

(Los Angeles - California).  Aap!Global, an alternative advertising technology developer today announced the launch of  Aap!Motion, its new lenticular motion panel technology that combines the best of motion advertising with out of home placement.

Aap!Motion is a new communication medium from Aap!Global that creates animated motion pictures through the use of static photo frames WITHOUT the need of complex electronics displays or moving parts. Sequential frames from any film clip can be overlain in a precise fragmented manner that, when seen through a specially designed optic lens, generates motion picture animation to the enjoyment of any viewer.

Aap!Motion aims to combine the advantages and enjoyment of motion picture media with the size and impact of out-of-home placement. Aap!Motion can be installed in a variety of scenarios and will be enjoyed by people in motion whether on foot, escalators, moving sidewalks or even inside subway cars.

Possible examples include placement at airports, malls, convention centers, cinemas, casinos, office hallways, arena/stadiums, subway tunnels, railroad tracks - anywhere with large amounts of moving pedestrian traffic.

Aap!Motion pedestrian motion panels work similarly to Aap!Global’s MetroVISTA subway tunnel advertising platform using the psychological phenomenon known as ‘persistance of vision.’ Aap!Motion works at any speed and is effective in natural or illuminated light, with or without backlighting.

Aap!Motion consists of only two core elements - an optic lens made from strong acrylic plastic, designed to withstand outdoor environments and a printed picture, generated using a patented algorithm to separate, compress, and overlay the frames. Aap!Motion boxes can be made to any size, length or dimension.

Aap!Global provides multiple procurement options from fully finished pedestrian motion panels made to any specifications or merely the lens and printed picture from a customer sourced media clip. The simplicity of the product lends itself to extreme flexibility in placement. Already installed traditional lightboxes or signage can even be retrofitted with an Aap!Motion lens and print material to create a unique animated billboard.

Aap!Global invites individuals, agencies and the community at large to learn more about Aap!Motion @
http://www.aapglobal.com/aapmotion.php

About Aap!Global

Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide.  Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technology and a variety of other out of home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways.

Aap!Global is a division of the Aedeas Group - a global concept development firm.

More information @ http://www.aapglobal.com

Press Contact:

Chris Seta
Director of Operations | Aap!Global
+ 1949 999 2035

Pepsi has started its largest ever Bluetooth based marketing campaign, allowing people to download video clips to their mobile phone from poster adverts, bus kiosks and other outdoor media locations.

The campaign to deliver viral video clips, which went live on April 2nd, runs for two months in outdoor advertising locations consisting of bus shelters in Washington D.C., Los Angeles, Denver and Orange County, and pay phone kiosks in Pittsburgh and Philadelphia.

Each of the media networks has integrated Qwikker’s Bluetooth content distribution technology into their street furniture. Any consumer with a Bluetooth enabled phone can download free video clips from a Pepsi Smash advertisement. The viral video clips being distributed are five “Pass The Mic” clips of freestyle hip hop, provided by Yahoo! Music.

In the first week of the Pepsi campaign, opt-in rates to download content were reported to be 27% across the network.

Impressive.

Other Examples of Bluetooth Marketing Done Right:

1.Casino Royale does mobile content via bluetooth

2. Landrover tires Bluetooth Marketing

Why We Think Bluetooth Marketing Works!

• There are potential great uses of this technology for free content downloads
• Targets early adopters and the tech-inclined.

Where we think there are problems and challenges!

• BlueTooth Assaults and Messages almost always feel like spam
• Bluetooth messaging platforms don’t have memory - example - They will blast you a message even if you have recieved it already. Annoying.
• Users Don’t always have their bluetooth messages turned on but this can be solved with visual cues to ask users to opt-in.
• Slow Data Transmission Rates and distance issues. Most proximity servers only work at short distance
• Eventually WiMax or Wifi will replace Bluetooth for proximity marketing
• Complicated and cumbersome demands on users:

Step 1. Turn on bluetooth or infra-red
Step 2. Change your phone’s name to XXX
Step 3. Point your phone at the box and wait for up to a minute to receive a message
Step 4. Get content.
Step 5. Repeat and start again

Where to go for the next step!

While there are a variety of full services solutions (Hypertag, Proxmity etc). We recommend going open source with

Consola - the Open Source BlueTooth Proximity Distribution Server

Very easy to use and free! > http://www.consola.org/consola.html

We’ve used Consola as base of our Aap!Mobile BlueTooth Marketing Platform with great results.

We used server our proximity server in conjunction with an Aap!Stripes Campaign. Aap!Mobile’s Bluetooth proximity server sent free 10% discount coupons to cell phone users with Bluetooth enabled cell phones at coffee locations.

Read more about our efforts combining mobile marketing with alternative out of home media.

ShuffleSaver is a dynamic screensaver that grabs your favorite photos (by tags, username or interestingness) from flickr.com and shuffles them. So everytime your screensaver starts, you will see amazing new pictures. You can even create favorites of your settings or save your favorite images to your harddisk. Screensaver’s are not boring anymore…

• Loads your favorite photos from flickr.com and shuffles them
• Get new photos everytime the saver starts
• Favorites: save different settings
• Skip pictures you don’t like
• Save pictures you like by just pressing a key
• Choose from beautiful transitions

Why you need this to Get out of XXX or whatever industry you are a part of:

As Paul Arden of Saatchi & Saatchi so clearly points out in his mini essay in the collection “It’s not how good you are, Its how good you want to be.” >
“Get out of Advertising”

With “90% of advertising inspiration comes from other advertising. To be original, seek your inspiration from unexpected sources.”

Download ShuffleSaver to be greeted by random and inspiration photography from the depths of the Flickr Vault.

Last year at the 2006 Games Convention in Leipzig Germany Sony executed an excellent and creative ambient campaign for its horror title Forbidden Siren 2 by handing out disposable cameras. To the surprise of party goers the little disposable trinkets weren’t simply Playstation branded trinkets but instead special cameras that when developed displayed horrific spooky figures in the printed film. On every picture taken, ghosts and frightening faces appeared on the pre-expose film. The last picture of the series woudl reveal the mystery pitch - “The Horror is closer than you think” Forbidden Siren II - Out now for Playstation 2

This promotional campaign was created and executed by the German offices of TBWA.

Agency: TBWA\ Germany
Creative Directors: Philip Borchardt, Dirk Henkelmann
Art Director: Leila El-Kayem
Copywriter: Friedrich Tromm

Via - [Kotaku]