Aap!Massive - DIY Night Billboards
October 4th, 2007
Outside of our office is a beautiful massive 40 floor wall scape that was just waiting to be covered with artwork. Using common vintage overhead projectors, a set of EVD 400V lamps, and artwork transparencies we were able to project large format graphics to create a fun, professional wall scape.
Want to see it person - visit the corner of Kearny / Pine in San Francisco on week nights.
‘Up Against It’ Competition Invite
September 13th, 2007
Up Against It is a public art competition. The winning entry will be seen by up to 2,000 commuters daily on a wall over 60m2. The competition is open to all types of creative and artistic expression. The entries will be judged on your response to the words “Closer than you think”.
How to enter:
- Go to www.upagainstit.com to find out more.
- Click ‘Enter the Competition’ and download the wall template, this is a guide for laying out your design.
- Fill in the online application and upload your entry, alternatively send you artwork with the application form to: Up Against It, c/o Raw Nerve, B209 Faircharm Studios, Creekside, London SE8 3DX
- Tell everyone you know to vote for you (every vote counts).
- The top 20 entries voted by the public will then be judged by an influential panel of artists and designers. The winning entry will be displayed on the ‘Up Against It’ wall in Deptford, London.
More Rural Crop Messaging
June 20th, 2007
A few days ago we wrote about the rather tasteless, but effective rural marketing exploit in the UK of a painted field with a corporate logo and URL.
A German artist has mowed a large 160 meter square Semacode (data matrix code) cut in a field in Germany.
From the project website: “A Semacode measuring 160 x 160 meters was mown into a wheat field near the town of Ilmenau in the Land Thuringia. The code consists of 18 x 18 bright and dark squares producing decoded the phrase “Hello, world!â€?.The project was realized in May 2006 and photographs were taken of it during a picture flight in the following month.”
Cute- the message when read by a semacode or data matrix reader blurts “Hello! World!”
The young German quotes : ” With “Hello, world!â€? the code serves as a kind of branding of a digital culture whose omnipresence is obvious, yet whose modes of action are unknown in wide parts of society.”
See more @
Via [Ars Technica]
Banner Web Ads Work
May 21st, 2007
Well at least according to research that appears in June’s Journal of Consumer Research. The research paper “An Examination of Different Explanations for the Mere Exposure Effect” concludes that repeated exposure to a product via banner ads generates a positive feeling towards that product.
The research is based on previous experiments that revealed the repeated exposure to a stimulus, even one that is barely perceptible will lead to the viewer developing positive feelings and thoughts to an otherwise neutral object. These feelings can include a liking or more subjective and complex associations such as “fame, truth, duration, loudness, stimulus brightness and darkness.”
The authors hypothesized that banner ads should work in a similar manner, given that “most viewers pay minimal attention to banner ads.”
Travel in Space and Time with the UCLA Digital Library
May 16th, 2007
“The UCLA Charles E. Young Research Library Department of Special Collections has selected and digitized 5,124 of the more than three million images contained in the Los Angeles Times and Los Angeles Daily News photographic archives. The photographs chronicle the history and growth of Los Angeles from the 1920s to 1990.
This collection of digitized images is made available online by the UCLA Digital Library to assist a wide variety of researchers, including scholars, educators, students, writers, filmmakers, urban planners, community activists, librarians, and members of the general public.
The selected photographs depict historically and socially significant people, places, and events, as well as preserve glimpses of everyday life in Los Angeles. The images fall into broad categories that document politics, urban and economic development, arts and culture, the entertainment industry, crime and law enforcement, religion, sports, gender issues, and popular culture and trends.”
Like Flickr and all other massive media galleries prepare to lose hours of time navigating the web, but be inspired.
For us @ Aap!Global its a great way to celebrate the richness of Los Angeles - warts and all included.
Here are some of our favorites while searching:
Local Korea Town Out Door Signage
Sunset Billboards 1975 - Looks the same as 2007
and thousands more…
ShuffleSaver a Flickr Screensaver - A Must Have For Any Creative
April 30th, 2007
ShuffleSaver is a dynamic screensaver that grabs your favorite photos (by tags, username or interestingness) from flickr.com and shuffles them. So everytime your screensaver starts, you will see amazing new pictures. You can even create favorites of your settings or save your favorite images to your harddisk. Screensaver’s are not boring anymore…
- Loads your favorite photos from flickr.com and shuffles them
- Get new photos everytime the saver starts
- Favorites: save different settings
- Skip pictures you don’t like
- Save pictures you like by just pressing a key
- Choose from beautiful transitions
Why you need this to Get out of XXX or whatever industry you are a part of:
As Paul Arden of Saatchi & Saatchi so clearly points out in his mini essay in the collection “It’s not how good you are, Its how good you want to be.” >
“Get out of Advertising”
With “90% of advertising inspiration comes from other advertising. To be original, seek your inspiration from unexpected sources.”
Download ShuffleSaver to be greeted by random and inspiration photography from the depths of the Flickr Vault.
