Aap! - Alternative Advertising Possibilities

Submedia and Aap!Global have been hard at work on the next generation of in tunnel advertising displays.  Final prototypes are currently being tested using the latest digital hardware and lenticular technology.  Designed for tunnel conditions worldwide, the modular systems display realtime advertising, communication or announcements, in HD quality to passing trains or subway cars at any speed from 5km to more than 100km.  We’re excited for 2009 and the future of digital tunnel advertising.

Learn more about MetroVISTA

DDB, ClearChannel and distributor Medialoop have effectively introduced Aap!Steps, the escalator step advertising system to Sweden via installation in Swedish metro stops; the campaign promoted a joint McDonalds and Coca Cola promotion.

The campaign won the Best Alternative Media campaign from magazine Resume.Se for August 2008.

With over 5000 downloads of our original iPhone Subway maps for Tokyo, Madrid, Paris, London, and others - user requests have been pouring in for cities around the world.  Our designer Phillip is trying to keep up with the demand and has just released three new subway maps for the popular Apple iPhone.

Enjoy

Download Singapore Subway Map for iPhone

Download Osaka City Subway Map for iPhone 

Download Toulouse Velib Map for iPhone

Other Cities (Tokyo, London, etc)

Enjoy and travel safe!

More @ 49Sparks Video Podcast

We’re big fans of our iPhones, transportation systems and maps in general. Today you can combine all three and carry subway systems maps in your pocket.

Instructions on Usage: These maps take advantage of the natural thumbnail view present in the photo albums function of the iPhone. When seen together the tiles reassemble visually making the entire map more navigable. For a large system like Tokyo or New York this is crucial. Zoom and pan to see full details and stops along your travels.

Instructions for Installation:

Simply download the image directory and load into into your iPhone via iPhoto. For Windows or Linux users - please see http://www.apple.com/iphone/

Enjoy the following cities formatted for your iPhone by Aap!Global

Tokyo Subway System iPhone Map > Download
Greater Tokyo JR Railway iPhone System Map > Download
Santiago de Chile Railway iPhone System Map > Download
San Francisco BART iPhone Map > Download
Boston iPhone Subway Map > Download

New iPhone Maps

Madrid iPhone Subway Map > Download

Lyon iPhone Subway Map > Download

Brussles iPhone Subway Map > Download

Hong Kong iPhone Subway Map > Download

Singapore Subway iPhone Map > Download

Osaka City Subway iPhone Map > Download

Toulouse Velib Map for iPhone > Download

Dutch Railway System Map for iPhone > Download

Other world system maps formatted for your iPhone

New York City iPhone Map by Khoi Vinh

London iPhone Map by Randy Plemel

DC Metro by Jack Barse

Know other systems out there? Want Pyongyang, Mexico City, Rio or other cities?

Let us know and we’ll post them here.

Aap!Global is presenting @ Pecha Kucha - San Francisco August 29th on the topic of Legal Graffiti and New Media!

Come meet with us and others to talk about design, art, entrepreneurship and innovation.

New to Pecha Kucha?

Pecha Kucha (pronounced peh-chak-cha) was started in Tokyo, Japan in 2003 by Astrid Klein and Mark Dytham of Klein Dytham Architecture, as a way to attract people to SuperDeluxe, an event space they had set up in Roppongi.

A Pecha Kucha night is an event format in which presenters show a slideshow of 20 images, each of which is shown for 20 seconds â?? giving a total presentation time of 6 minutes 40 seconds. Each event usually has 14 presenters. Presenters (and much of the audience) are usually from the design, architecture, photography, art and creative fields.

The event format has been replicated in 42 other cities, including New York, London, Mexico City and Shanghai. Events are usually limited to one each month per city.

More info @ http://www.pecha-kucha.org/

We’re please to announce that in the coming months we’re launching in a new market with our Venezuelan friends and partners - Kinetic Solutions.

From MetroVISTA to Aap!Motion we’re expanding our reach in South America by partnering with Venezuela’s premier alternative out of home media company serving some of South America’s largest media buyers!

Look for our work around the region!

Press Release: Aap!Motion: Lenticular Motion Panel Technology
Aap!Motion lens combine the best of motion advertising with out of home placement.

(Los Angeles - California).  Aap!Global, an alternative advertising technology developer today announced the launch of  Aap!Motion, its new lenticular motion panel technology that combines the best of motion advertising with out of home placement.

Aap!Motion is a new communication medium from Aap!Global that creates animated motion pictures through the use of static photo frames WITHOUT the need of complex electronics displays or moving parts. Sequential frames from any film clip can be overlain in a precise fragmented manner that, when seen through a specially designed optic lens, generates motion picture animation to the enjoyment of any viewer.

Aap!Motion aims to combine the advantages and enjoyment of motion picture media with the size and impact of out-of-home placement. Aap!Motion can be installed in a variety of scenarios and will be enjoyed by people in motion whether on foot, escalators, moving sidewalks or even inside subway cars.

Possible examples include placement at airports, malls, convention centers, cinemas, casinos, office hallways, arena/stadiums, subway tunnels, railroad tracks - anywhere with large amounts of moving pedestrian traffic.

Aap!Motion pedestrian motion panels work similarly to Aap!Global’s MetroVISTA subway tunnel advertising platform using the psychological phenomenon known as ‘persistance of vision.’ Aap!Motion works at any speed and is effective in natural or illuminated light, with or without backlighting.

Aap!Motion consists of only two core elements - an optic lens made from strong acrylic plastic, designed to withstand outdoor environments and a printed picture, generated using a patented algorithm to separate, compress, and overlay the frames. Aap!Motion boxes can be made to any size, length or dimension.

Aap!Global provides multiple procurement options from fully finished pedestrian motion panels made to any specifications or merely the lens and printed picture from a customer sourced media clip. The simplicity of the product lends itself to extreme flexibility in placement. Already installed traditional lightboxes or signage can even be retrofitted with an Aap!Motion lens and print material to create a unique animated billboard.

Aap!Global invites individuals, agencies and the community at large to learn more about Aap!Motion @
http://www.aapglobal.com/aapmotion.php

About Aap!Global

Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide.  Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technology and a variety of other out of home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways.

Aap!Global is a division of the Aedeas Group - a global concept development firm.

More information @ http://www.aapglobal.com

Press Contact:

Chris Seta
Director of Operations | Aap!Global
+ 1949 999 2035