Aap! - Alternative Advertising Possibilities

Based in Paris, Zevs the anonymous Parisian street artist has been active since the early 90s.

Aside from his “shadow” work that consists of painting the outlines of the cast shadows thrown by permanent city fixtures - Zevs does wonderful work that “attacks” billboards and other city advertisements to create new interesting art.

His best known work is when he cut out shapes from a a gigantic Lavazza-poster in Berlin and stenciled above the poster the message: “VISUAL KIDNAPPING - PAY NOW!.” He is also known for attacking billboards and other city advertisements, spraying a dot of red between the eyes of models, letting it drip down like blood. He has taken this drip technique to corporate logos as well, and in his first solo show in London at the Lazarides Gallery, titled Liquidated Logos, he presented them on canvas for the first time.

Other links on Zevs:
- Zevs’ Commercial Work
- Zevs takes on McDonalds with “liquidated logos”

Pixar and Disney Studios recently elected to spread the world on upcoming children’s movies with Aap!Rails in cinemas. Some beautiful artwork showcased the impact and impression of this medium.

More info on Aap!Rails - Escalator Advertising

Aap!Global Brings Escalator Handrail Advertising Technology to SuperMarket Conveyor Belts With Launch of Aap!Belt.

Aap!Global brings technology and impact of escalator handrail advertising to supermarkets with Aap!Belts, high quality, branded conveyor belts.

(San Francisco - California) - Aap!Global - an alternative advertising technology developer today announced the launch of Aap!Belt, a new innovative media solution that allows advertisers and marketers to apply graphics directly to existing supermarket market conveyor belts allowing direct communication with consumers at points of purchase.

Aap!Belt uses leading adhesive materials technology and is composed of custom composites, printed with unique high resolution induction technologies with eco-friendly dyes and installation procedures. The product features anti-static, anti-graffiti and anti-wear qualities to allow continuous usage on common place checkout belts.
Aap!Belt can be installed on common conveyor belts in supermarkets or other points of purchase. Chris Seta of Aap!Global adds on the power of this medium that it “enables graphics in a location where consumers are in a the final purchase state of mind.”

Project director for Aap!Global, Robert Patterson notes, “Aap!Belt, helps our company solidify our position as a leader in ambient media, and offers advertisers unique, targeted engagements with individuals - with an extended creative canvas.” In the coming year - Aap!Global will be extending its network of locations internationally with major supermarkets and retailers.

More info on Aap!Belt - Conveyor Belt Advertising
About Aap!Global 


Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide. Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technologies, Aap!Steps - Escalator Step Advertising, Aap!Motion - Pedestrian Motion Panels and a variety of other out-of-home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways. Aap!Global was recently named “Best in International Marketing” by Brandweek 2007.

Aap!Global is a division of the Aedeas Group - a global concept development firm.

Press Contact:

Aap!Global
Tel: 1 415 205 4210
Email: info@aapglobal.com

Japanese advertising continues to make people stop in their tracks and smile.

Tanita is show offing their new line of digital scales that not only measure one’s weight, but also body-mass index, fat-muscle ratios, and water percentages by placing floor graphics on the subway car floors. Great - high impact advertising. We love it.

Around noon on every business day, thousands stride briskly along the sidewalk of Mumbai’s (Bombay) business districts delivering lunches to 350,000 people daily, at a cost of about $3.80 a month in beautiful, simple multi-tiered lunch-boxes known as Tiffins.

These hard working individuals ensure that the businesspeople of Bombay can still have home-cooked meals personally delivered to their desks — without the inconvenience of carrying meals to work themselves on overcrowded trains — and at bargain prices.

Read the rest of this entry »

Orange Telecom is using Aap!Rails to help spread the world on its internet and phone services.

Specially engineered for SBR (Rubber) handrails - the 2nd generation Aap!Rails film is designed for long lasting, high quality graphics helping companies enable beautiful branding and advertising to be applied to escalator handrails.

More pictures and video coming soon.

Aap!Global is a big fan of street art. Spencer Eakin takes great pictures of graffiti, street art and other items around the world.

Today we spoke to Spencer on Art, Street Art, Advertising, Global Differences and More… Read the interview below:

Aap: Tell us who you are
Spencer: I am married, vegetarian, a skateboarder, straight edge & part time traveler. I take photos as a hobby and do not leave home without my camera.

Aap: You stated in your email to me : “As a graffiti artist I always tried to get spots that were never done before, but get seen everyday.”
Why were you interested in being seen?
Most (but not all) youth experiment with alchohol, drugs and/or smoking. I had three vices: Skateboarding, Music & Graffiti.

Do you still tag?
No

Why did you switch to shooting pictures of tags?
Just to clearify. A tag is just quickly writing ones name. I take photos of graffiti. If somebody writes their name on a mailbox, that is a tag. If another person fills a packpack full of cans and sneaks out to the local freight train lay up, they are going to do a piece.

Where was the motivation as an artist/graffiti tagger coming from?
As a young teen I watch the film Style Wars on PBS and was hooked.

What do you think the similarities between graffiti around the world is?
Kids just want to create & express themselves thru vandalism. The street is thier canvas. There is also the thrill of not getting caught.

Is the motivation for tagging the same in the States as in Europe as in Japan as in elsewhere?
I believe it is. There is different styles, but is the same.

What made you want to track all the Space Invaders? Just for fun?
I first noticed Space Invaders in Tokyo in mid 2001 and started taking photos of them. The first one I saw and took a photo of was gone a week later. That is what hooked me on capturing them before they were gone. Then I came back to Los Angeles and started noticing them here. About two years ago, somebody started going around Los Angeles destroying them. Once I realized that was happening, I went out of my have to find as many as I could before they were gone. Since then I have been back to Japan many times to visit family and spot more of the Tokyo Space Invaders. I have also been to Paris where Space Invader is based.

Who are you favorite street artists?
How long do you have? TWIST, QP, Phil Frost, Kami, Sasu, Space Invader, Revs, Esow, JR, Banksy, Duece Seven, Daim, Colossus of Roads, Revok, The London Police, Mers, Matokie Slaughter, Delta, TheMac, Fafi, Pars Kid, Bigfoot, Zedz, Nylon, Plantrees, D*Face, Os Gemeos, Kress, Revok, Eine, Espo, Giant One, ZYS, Mode2, Jace, Broke and many others.

Do you think Street Art has evolved with the Internet?
It has in the sense that brought street art to people aren’t living in the midst of it.

With the ability for the internet and pictures to serve as a medium for critique?
This is good and bad. I find that if a person has beef with a certian artist, they will go around sites like FLICKR bashing the artist in the comment sections. The good thing, artists are able to trade info and hook each other up when traveling. It is also a safe place for people to look at street art.

What do you think about the intersection between art, graffiti and commercialism?
With art and commercialism I do not have a problem with any of it. With graffiti and other forms for street art, I do. It is because it is ours.

You told me you’re working on a book - do you have a preview to share?
Unfortunately I do not. It is too early in the process. The book will be about street art.

What do you think of the branding of taggers - like Banksy, Colossus of Roads, etc?
Do you mean calling these artists taggers? I think calling Banksy and Colossus of Roads taggers is wrong. This is there life. Banksy is thought provoking and political. Colossus of Roads is a retired railroad employee (I believe he is in his 60’s) with at least 10,000 freight trains to his credit. Each of which has different statement underneath his classic moniker.

Thanks Spencer.

I am off to see an old friend and go benching. Benching is a term used for going and watch freight trains go by while sitting on a bench and looking at the graffiti. Hard to do here is So Cal. We actually walk the line of parked freights.

See more of Spencer’s Photos

Outside of our office is a beautiful massive 40 floor wall scape that was just waiting to be covered with artwork. Using common vintage overhead projectors, a set of EVD 400V lamps, and artwork transparencies we were able to project large format graphics to create a fun, professional wall scape.

Want to see it person - visit the corner of Kearny / Pine in San Francisco on week nights.

Aap!Steps - Escalator Step Advertising featured in Adrants.

Read the coverage

Up Against It is a public art competition. The winning entry will be seen by up to 2,000 commuters daily on a wall over 60m2. The competition is open to all types of creative and artistic expression. The entries will be judged on your response to the words “Closer than you think”.

How to enter:

1. Go to www.upagainstit.com to find out more.
2. Click ‘Enter the Competition’ and download the wall template, this is a guide for laying out your design.
3. Fill in the online application and upload your entry, alternatively send you artwork with the application form to: Up Against It, c/o Raw Nerve, B209 Faircharm Studios, Creekside, London SE8 3DX
4. Tell everyone you know to vote for you (every vote counts).
5. The top 20 entries voted by the public will then be judged by an influential panel of artists and designers. The winning entry will be displayed on the ‘Up Against It’ wall in Deptford, London.