Mobile Marketing + Aroma Marketing is here.
April 22nd, 2008
We’ve written about aroma marketing before and we’re big fans of innovations in mobile marketing - so what better way than to combine the two and cover NTT DoCoMo’s new fragrance cartridge equipped devices that interact with cellphones via IR and emit signature scents.
The company hopes to partner with mobile content providers so that horoscopes the weather report, web video, and more come paired with signature scents. The platform is still in pilot stage, and we’re not sure what user reaction will fair or how accurate the scents are - still its exciting to see new innovations that aim to tie the senses.
From an outdoor media company’s perspective - the fragrance systems could be installed in transit shelters to create a fuller sensory experience. Imagine waiting for the bus and smelling freshly baked cookies triggered by a coupon on your cellphone…
Read the NTT Communications Press Release “NTT Com to Pilot Test Mobile Fragrance Communication Service” for more information.
More iPhone Subway Maps: Singapore, Osaka, Toulouse!
February 3rd, 2008
With over 5000 downloads of our original iPhone Subway maps for Tokyo, Madrid, Paris, London, and others - user requests have been pouring in for cities around the world. Our designer Phillip is trying to keep up with the demand and has just released three new subway maps for the popular Apple iPhone.
Enjoy
Download Singapore Subway Map for iPhone
Download Osaka City Subway Map for iPhone
Download Toulouse Velib Map for iPhone
Other Cities (Tokyo, London, etc)
Enjoy and travel safe!
Is It Safe To Come Out From Hiding?
January 27th, 2008
Japan lags behind most of the world in its attitudes to those with “different capabilities.” Some fairly positive adverts from the JDSN aim to bring attenion to those living with down syndrome in Japan.
Wonder if this will keep families from “hiding” their challenged relatives in the outskirts of major cities?
See the JDSN adverts in their full glory
Graffiti + Politics + Advertising + ECards = Send A Message
January 23rd, 2008
At Send A Message , a collaboration between Dutch advertising professionals and creative Palestinian youth, web goers can purchase “real world tags” on the 620 Kilometer fence separating Palestinians from Israel. For a mere 30 Euros, users can elect to have their personal messages spray painted on the fence. Purchasers are given 3 digital photos of the completed work for personal usage.
The revenue from the tagging goes to build new schools, soccer fields, youth centers and other humanitarian projects in the area.
Be it a proposal for a lost love, a web url, or a humorous message this is a great project that brings the world closer to this complex situation in a peaceful and non threatening way.
More @
Al-Jazeera’s Video Report “Painting peace on Israel’s concrete canvas“
Recommended Reading: Branding in 2007 Re-cap
January 23rd, 2008
“Advertising is a tax you pay for unremarkable thinking.” - Robert Stephens of the Geek Squad and head of one of the growing number of brands that have been built without the help of major advertising agencies or budgets.
Read more in BusinessWeek’s Re-cap on Advertising and Branding 2007
The Urban Jungle
January 23rd, 2008
With 1000’s of members around the world participating, Windowzoo is one of the world’s most popular community art projects.
Using non permanent markings, participants release animals into mostly urban environments with the placement of vinyl adhesive “animals.”
From eagles to giraffes to sharks, the collection of critters is outstanding and brings new meaning to the term “urban jungle.”
Stuck on making your own WindowZoo Critter > Learn how with this WindowZoo 9 step guide
More on WindowZoo Art Project
* Flickr Photo by BAYT from the Windowzoo Flickr Group
Random Inspiration: Visual Kidnapping!
January 13th, 2008
Based in Paris, Zevs the anonymous Parisian street artist has been active since the early 90s.
Aside from his “shadow” work that consists of painting the outlines of the cast shadows thrown by permanent city fixtures - Zevs does wonderful work that “attacks” billboards and other city advertisements to create new interesting art.
His best known work is when he cut out shapes from a a gigantic Lavazza-poster in Berlin and stenciled above the poster the message: “VISUAL KIDNAPPING - PAY NOW!.” He is also known for attacking billboards and other city advertisements, spraying a dot of red between the eyes of models, letting it drip down like blood. He has taken this drip technique to corporate logos as well, and in his first solo show in London at the Lazarides Gallery, titled Liquidated Logos, he presented them on canvas for the first time.
Other links on Zevs:
- Zevs’ Commercial Work
- Zevs takes on McDonalds with “liquidated logos”
Pixar & Disney Choose Aap!Rails - Escalator Handrail Advertising to Promote Season Animated Films!
January 8th, 2008
Pixar and Disney Studios recently elected to spread the world on upcoming children’s movies with Aap!Rails in cinemas. Some beautiful artwork showcased the impact and impression of this medium.
More info on Aap!Rails - Escalator Advertising
SuperMarket Conveyor Belt Advertising by Aap!Global is Here!
January 8th, 2008
Aap!Global Brings Escalator Handrail Advertising Technology to SuperMarket Conveyor Belts With Launch of Aap!Belt.
Aap!Global brings technology and impact of escalator handrail advertising to supermarkets with Aap!Belts, high quality, branded conveyor belts.
(San Francisco - California) - Aap!Global - an alternative advertising technology developer today announced the launch of Aap!Belt, a new innovative media solution that allows advertisers and marketers to apply graphics directly to existing supermarket market conveyor belts allowing direct communication with consumers at points of purchase.
Aap!Belt uses leading adhesive materials technology and is composed of custom composites, printed with unique high resolution induction technologies with eco-friendly dyes and installation procedures. The product features anti-static, anti-graffiti and anti-wear qualities to allow continuous usage on common place checkout belts.
Aap!Belt can be installed on common conveyor belts in supermarkets or other points of purchase. Chris Seta of Aap!Global adds on the power of this medium that it ??enables graphics in a location where consumers are in a the final purchase state of mind.?
Project director for Aap!Global, Robert Patterson notes, ??Aap!Belt, helps our company solidify our position as a leader in ambient media, and offers advertisers unique, targeted engagements with individuals - with an extended creative canvas.? In the coming year - Aap!Global will be extending its network of locations internationally with major supermarkets and retailers.
More info on Aap!Belt - Conveyor Belt Advertising
About Aap!Global ?
Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide. Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technologies, Aap!Steps - Escalator Step Advertising, Aap!Motion - Pedestrian Motion Panels and a variety of other out-of-home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways. Aap!Global was recently named ??Best in International Marketing? by Brandweek 2007.
Aap!Global is a division of the Aedeas Group - a global concept development firm.
Press Contact:
Aap!Global
Tel: 1 415 205 4210
Email: info@aapglobal.com
Weightless!
December 27th, 2007
Japanese advertising continues to make people stop in their tracks and smile.
Tanita is show offing their new line of digital scales that not only measure one’s weight, but also body-mass index, fat-muscle ratios, and water percentages by placing floor graphics on the subway car floors. Great - high impact advertising. We love it.
