Aap! - Alternative Advertising Possibilities

49 Sparks on Aap!Motion - Large Format Lenticular Displays



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Aap!GLOBAL was named “Best in International Marketing” by Brandweek Magazine December 2007.

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Aap!Motion - the large format lenticular panel by Aap!Global was recently featured on Canal13 Cable Chile on the Show “Nuevamente - Genios Criolles” - a 45 minute documentary series featuring the work of some of Chile’s most interesting, innovations and contributions. A series of 10 shows, 1 episode covered the work of Miguel Lagos, Aap!Global’s Physicist and inventor of the Aap!Motion, lenticular technology. Developed and installed as a low cost, simple in-tunnel subway advertising platform, the technology is also used today in pedestrian motion panels for advertising, art, and other visual effects.

We are working on getting a copy of the clip up on YouTube, but in the mean time we invite you to read more information on Aap!Motion - Pedestrian Motion Panels.

Oracle OpenWorld is an annual Oracle event for business decision-makers, IT management, and line of business end users. This year’s event held in San Francisco was the first installation point for escalator handrail branding in the United States.

With over 50,000 attendees, the core escalators at the convention were branded with Oracle’s logo and signature red. Oracle also choose to brand stationary steps and provide banners to present a total brand experience to attendees.

More pictures on Flickr.

Video of Oracle Branded Handrails on YouTube

Its great to get further positive comments from the graffiti community on our work.

VictoryBros a blog on graffiti, design and art writes :

“Advertising monsters, AAP! Global talk about how graffiti influences their work and how they share the same vision as writers.!”

More @ VictoryBros.com

Aap!Steps - Escalator Step Advertising featured in Adrants.

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Aap!Steps provide advertisers the opportunity to brand existing escalator steps without structural or machine modification.

(San Francisco - California) - Aap!Global- an alternative advertising technology developer today announced the launch of Aap!Steps, a new innovative media solution that allows advertisers and marketers to apply graphics directly to existing escalator steps without the need for machine or structure replacement or modification.

Product director for Aap!Global, Robert Patterson notes, “Aap!Steps, helps our company solidify our position as a leader in ambient media, offering advertisers unique, targeted engagements with individuals - more importantly it extends creative canvas for artwork, branding and other media.�?

Aap!Steps extends Aap!Global’s product offerings for branding escalators from handrails, banisters, side panels to now also include steps. The product offers high resolution, scrolling art work that can be enjoyed from afar or close-up.

Aap!Steps can be installed on common grooved escalator steps without structural adjustment or machine alteration. Aap!Global has developed a unique patent pending application system to speed installation - Daizo Taiko, an Aap!Global installer after an installation in Fukuoka noted, “The application process is simple and easy - its amazing that we can place the artwork in less than 2 minutes per standard step.�?

Developed after months of trials, Aap!Global uses custom composited adhesive technologies, unique high resolution print technologies and eco-friendly materials and installation procedures. The product features anti-static, anti-graffiti and anti-slip qualities to improve escalator safety and rider enjoyment.

Chris Seta of Aap!Global notes “We’re excited to launch this product on a global scale. Without the need of replacing existing steps, this makes a perfect addition to Aap!Rails and our line of other escalator handrail advertising products. We’re looking forward to global distribution of this product through our current and future media partners.�?

About Aap!Global
Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide. Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technology, Aap!Steps - Escalator Step Advertising, Aap!Motion - Pedestrian Motion Panels and a variety of other out-of-home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways.

Aap!Global is a division of the Aedeas Group - a global concept development firm.

Aap!Global Presented @ Pecha-Kucha, San Francisco August 29th!

Aap!Global’s Robert Patterson presented on the intersection between grafitti and advertising - focusing on the fun interplay between the new and the competition they hold for impression and impact.

Update
We wanted to give credit to Street Art Photographer Spencer Eaken for the following photos used in our presentation:

http://www.flickr.com/photos/true2death/246285146/

http://www.flickr.com/photos/true2death/248176548/

Many thanks Spencer.

Aap!Global Featured in Italian Marketing Arena -
Advertising Made in Japan

Il caso che vorrei portare come esempio viene dal Giappone: una delle ultime “scoperte� si chiama “Escalator handrail advertising�, e consiste nell’applicare degli adesivi pubblicitari nei corrimano delle scale-mobili nelle stazioni. Già così potrebbe sembrare una trovata interessante: è stato calcolato, infatti, che il tempo di esposizione è di circa 30 secondi (cioè la durata del tragitto in scala-mobile), di conseguenza, come riporta anche la Aap! , i vantaggi per un advertiser sono:

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