Aap!Steps Featured in AdRants
September 14th, 2007
Branded Escalator Steps Expand Aap!Globalâ??s Escalator Advertising Portfolio
September 10th, 2007
Aap!Steps provide advertisers the opportunity to brand existing escalator steps without structural or machine modification.
(San Francisco - California) - Aap!Global- an alternative advertising technology developer today announced the launch of Aap!Steps, a new innovative media solution that allows advertisers and marketers to apply graphics directly to existing escalator steps without the need for machine or structure replacement or modification.
Product director for Aap!Global, Robert Patterson notes, â??Aap!Steps, helps our company solidify our position as a leader in ambient media, offering advertisers unique, targeted engagements with individuals - more importantly it extends creative canvas for artwork, branding and other media.�?
Aap!Steps extends Aap!Globalâ??s product offerings for branding escalators from handrails, banisters, side panels to now also include steps. The product offers high resolution, scrolling art work that can be enjoyed from afar or close-up.
Aap!Steps can be installed on common grooved escalator steps without structural adjustment or machine alteration. Aap!Global has developed a unique patent pending application system to speed installation - Daizo Taiko, an Aap!Global installer after an installation in Fukuoka noted, â??The application process is simple and easy - its amazing that we can place the artwork in less than 2 minutes per standard step.�?
Developed after months of trials, Aap!Global uses custom composited adhesive technologies, unique high resolution print technologies and eco-friendly materials and installation procedures. The product features anti-static, anti-graffiti and anti-slip qualities to improve escalator safety and rider enjoyment.
Chris Seta of Aap!Global notes â??Weâ??re excited to launch this product on a global scale. Without the need of replacing existing steps, this makes a perfect addition to Aap!Rails and our line of other escalator handrail advertising products. Weâ??re looking forward to global distribution of this product through our current and future media partners.�?
About Aap!Global
Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide. Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technology, Aap!Steps - Escalator Step Advertising, Aap!Motion - Pedestrian Motion Panels and a variety of other out-of-home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways.
Aap!Global is a division of the Aedeas Group - a global concept development firm.
Aap!Global Presented @ â??Pecha Kucha Night San Francisco? August 29th!
September 1st, 2007
Aap!Global Presented @ Pecha-Kucha, San Francisco August 29th!
Aap!Global’s Robert Patterson presented on the intersection between grafitti and advertising - focusing on the fun interplay between the new and the competition they hold for impression and impact.
Update
We wanted to give credit to Street Art Photographer Spencer Eaken for the following photos used in our presentation:
http://www.flickr.com/photos/true2death/246285146/
http://www.flickr.com/photos/true2death/248176548/
Many thanks Spencer.
Aap!Global Featured in Italian Marketing Arena -
Advertising Made in Japan
Il caso che vorrei portare come esempio viene dal Giappone: una delle ultime â??scoperteâ?? si chiama â??Escalator handrail advertisingâ??, e consiste nellâ??applicare degli adesivi pubblicitari nei corrimano delle scale-mobili nelle stazioni. Già così potrebbe sembrare una trovata interessante: è stato calcolato, infatti, che il tempo di esposizione è di circa 30 secondi (cioè la durata del tragitto in scala-mobile), di conseguenza, come riporta anche la Aap! , i vantaggi per un advertiser sono:
Aap! es una compañÃa que ha desarrollado el sistema que permite explotar los pasamanos de las escaleras automáticas como soporte publicitario. La misma empresa anda probando estos dÃas otro ingenioso sistema para convertir los oscuros túneles del metro en celuloide. Que sÃ, que sÃ. No vaya a ser que dejemos algún resquicio de paisaje urbano sin aprovechar.
Read the Czech Language Blog “Iam Kryspin” for coverage on Aap!Global’s Aap!Rails and MetroVISTA systems.
Aap!Global Featured in DiarioTHC - Spanish Design Related Weblog
June 27th, 2007
Aap!Global was featured in the Spanish Design Related Weblog DiarioTHC
Read the entire post @ Aap!Global: Agencia publicitaria especializada en impactar
Travel in Space and Time with the UCLA Digital Library
May 16th, 2007
“The UCLA Charles E. Young Research Library Department of Special Collections has selected and digitized 5,124 of the more than three million images contained in the Los Angeles Times and Los Angeles Daily News photographic archives. The photographs chronicle the history and growth of Los Angeles from the 1920s to 1990.
This collection of digitized images is made available online by the UCLA Digital Library to assist a wide variety of researchers, including scholars, educators, students, writers, filmmakers, urban planners, community activists, librarians, and members of the general public.
The selected photographs depict historically and socially significant people, places, and events, as well as preserve glimpses of everyday life in Los Angeles. The images fall into broad categories that document politics, urban and economic development, arts and culture, the entertainment industry, crime and law enforcement, religion, sports, gender issues, and popular culture and trends.”
Like Flickr and all other massive media galleries prepare to lose hours of time navigating the web, but be inspired.
For us @ Aap!Global its a great way to celebrate the richness of Los Angeles - warts and all included.
Here are some of our favorites while searching:
Local Korea Town Out Door Signage
Sunset Billboards 1975 - Looks the same as 2007
and thousands more…
Aap!Rails Featured in Industry-News!
May 3rd, 2007
“Escalating the advertising phenomenon”
ESCALATOR handrails usually bring two things to mind â?? shopping and germs. It’s on this premise that a simple, yet unique way to literally put advertising in the hands of millions of people was devised with the launch of a revolutionary idea â?? anti-bacterial handrail advertising.
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| The unique advertising method is said to produce recall rates as high as 80%. |
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| Major companies such as Boost Juice, Vodafone and Metlink are already involved in handrail advertising. |
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In an Australian first, Escalated Advertising has launched the Aap!Rails escalator handrail advertising phenomenon across three high-profile locations in Melbourne: Australia on Collins, Centro’s The Glen Shopping Centre and Flagstaff Train Station.
Already proving a success in Asia, Europe and South America, Aap!Rails has seen over 400 installations since the product was first launched in Japan in 2003, with no plans to stop there.
The trend is set to take Australian and New Zealand shopping centres, transport hubs, sports stadiums and other high-profile locations by storm in the coming months, as the company’s founding entrepreneurs, Paul Rogash and Craig Ridley, sign on more clients and property owners. Already major companies like Boost Juice, Vodafone and Metlink are on board, indicating Aap!Rails has a definite future in the Australian market.
Rogash and Ridley own the exclusive distribution rights of the AAP Global design within Australia and New Zealand.
So what exactly is Escalated Advertising selling?
Aap!Rails is a patented anti-static film and application process compatible with all commercially available escalators. The installation process, which involves a film being aligned over the top of an existing handrail belt, can be performed in as little as two hours per escalator. The application also requires the addition of a topical anti-bacterial agent to provide the added benefit of sanitation for riders.
Rogash explains Aap!Rails offers significant advantages over traditional outdoor media by placing advertisements in the hands of customers who are close to the point of purchase during an average 30-second escalator ride.
According to Rogash, billboards and street furniture are often missed by consumers as they generally offer a very short exposure period, can blend into the surroundings, and are often positioned in a cluttered environment.
“With over 15m of advertising space that surrounds the consumer, Aap!Rails can effectively reach consumers at times and places that other media cannot,” he said.
Ridley said in addition to the unique placement of the advertisements, which is a tremendous advantage to retail businesses, Aap!Rails significantly improves escalator appearance and aesthetics and can generate incremental revenue for property owners.
Aap!Rails can also be used for in-house branding, directional or decorative purposes â?? a change from the boring black plastic we have all grown accustomed to.
Aap!Motion: Lenticular Motion Panel Technology
May 1st, 2007
Press Release: Aap!Motion: Lenticular Motion Panel Technology
Aap!Motion lens combine the best of motion advertising with out of home placement.
(Los Angeles - California). Aap!Global, an alternative advertising technology developer today announced the launch of Aap!Motion, its new lenticular motion panel technology that combines the best of motion advertising with out of home placement.
Aap!Motion is a new communication medium from Aap!Global that creates animated motion pictures through the use of static photo frames WITHOUT the need of complex electronics displays or moving parts. Sequential frames from any film clip can be overlain in a precise fragmented manner that, when seen through a specially designed optic lens, generates motion picture animation to the enjoyment of any viewer.
Aap!Motion aims to combine the advantages and enjoyment of motion picture media with the size and impact of out-of-home placement. Aap!Motion can be installed in a variety of scenarios and will be enjoyed by people in motion whether on foot, escalators, moving sidewalks or even inside subway cars.
Possible examples include placement at airports, malls, convention centers, cinemas, casinos, office hallways, arena/stadiums, subway tunnels, railroad tracks - anywhere with large amounts of moving pedestrian traffic.
Aap!Motion pedestrian motion panels work similarly to Aap!Global’s MetroVISTA subway tunnel advertising platform using the psychological phenomenon known as ‘persistance of vision.’ Aap!Motion works at any speed and is effective in natural or illuminated light, with or without backlighting.
Aap!Motion consists of only two core elements - an optic lens made from strong acrylic plastic, designed to withstand outdoor environments and a printed picture, generated using a patented algorithm to separate, compress, and overlay the frames. Aap!Motion boxes can be made to any size, length or dimension.
Aap!Global provides multiple procurement options from fully finished pedestrian motion panels made to any specifications or merely the lens and printed picture from a customer sourced media clip. The simplicity of the product lends itself to extreme flexibility in placement. Already installed traditional lightboxes or signage can even be retrofitted with an Aap!Motion lens and print material to create a unique animated billboard.
Aap!Global invites individuals, agencies and the community at large to learn more about Aap!Motion @
http://www.aapglobal.com/aapmotion.php
About Aap!Global
Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide. Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technology and a variety of other out of home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways.
Aap!Global is a division of the Aedeas Group - a global concept development firm.
More information @ http://www.aapglobal.com
Press Contact:
Chris Seta
Director of Operations | Aap!Global
+ 1949 999 2035
