Aap! - Alternative Advertising Possibilities

Publicidad hasta en la sopa

Aap! es una compañía que ha desarrollado el sistema que permite explotar los pasamanos de las escaleras automáticas como soporte publicitario.  La misma empresa anda probando estos días otro ingenioso sistema para convertir los oscuros túneles del metro en celuloide.  Que sí, que sí.  No vaya a ser que dejemos algún resquicio de paisaje urbano sin aprovechar.

Read the Czech Language Blog “Iam Kryspin” for coverage on Aap!Global’s Aap!Rails and MetroVISTA systems.

Read the coverage

Aap!Global was featured in the Spanish Design Related Weblog DiarioTHC

Read the entire post @ Aap!Global: Agencia publicitaria especializada en impactar

“The UCLA Charles E. Young Research Library Department of Special Collections has selected and digitized 5,124 of the more than three million images contained in the Los Angeles Times and Los Angeles Daily News photographic archives. The photographs chronicle the history and growth of Los Angeles from the 1920s to 1990.

This collection of digitized images is made available online by the UCLA Digital Library to assist a wide variety of researchers, including scholars, educators, students, writers, filmmakers, urban planners, community activists, librarians, and members of the general public.

The selected photographs depict historically and socially significant people, places, and events, as well as preserve glimpses of everyday life in Los Angeles. The images fall into broad categories that document politics, urban and economic development, arts and culture, the entertainment industry, crime and law enforcement, religion, sports, gender issues, and popular culture and trends.”

Like Flickr and all other massive media galleries prepare to lose hours of time navigating the web, but be inspired.

For us @ Aap!Global its a great way to celebrate the richness of Los Angeles - warts and all included.
Here are some of our favorites while searching:

Local Korea Town Out Door Signage

Sunset Billboards 1975 - Looks the same as 2007

Irvine Rebranded in 1965

and thousands more…

“Escalating the advertising phenomenon”

ESCALATOR handrails usually bring two things to mind – shopping and germs. It’s on this premise that a simple, yet unique way to literally put advertising in the hands of millions of people was devised with the launch of a revolutionary idea – anti-bacterial handrail advertising.

The unique advertising method is said to produce recall rates as high as 80%.

Major companies such as Boost Juice, Vodafone and Metlink are already involved in handrail advertising.

In an Australian first, Escalated Advertising has launched the Aap!Rails escalator handrail advertising phenomenon across three high-profile locations in Melbourne: Australia on Collins, Centro’s The Glen Shopping Centre and Flagstaff Train Station.

Already proving a success in Asia, Europe and South America, Aap!Rails has seen over 400 installations since the product was first launched in Japan in 2003, with no plans to stop there.

The trend is set to take Australian and New Zealand shopping centres, transport hubs, sports stadiums and other high-profile locations by storm in the coming months, as the company’s founding entrepreneurs, Paul Rogash and Craig Ridley, sign on more clients and property owners. Already major companies like Boost Juice, Vodafone and Metlink are on board, indicating Aap!Rails has a definite future in the Australian market.

Rogash and Ridley own the exclusive distribution rights of the AAP Global design within Australia and New Zealand.

So what exactly is Escalated Advertising selling?

Aap!Rails is a patented anti-static film and application process compatible with all commercially available escalators. The installation process, which involves a film being aligned over the top of an existing handrail belt, can be performed in as little as two hours per escalator. The application also requires the addition of a topical anti-bacterial agent to provide the added benefit of sanitation for riders.

Rogash explains Aap!Rails offers significant advantages over traditional outdoor media by placing advertisements in the hands of customers who are close to the point of purchase during an average 30-second escalator ride.

According to Rogash, billboards and street furniture are often missed by consumers as they generally offer a very short exposure period, can blend into the surroundings, and are often positioned in a cluttered environment.

“With over 15m of advertising space that surrounds the consumer, Aap!Rails can effectively reach consumers at times and places that other media cannot,” he said.

Ridley said in addition to the unique placement of the advertisements, which is a tremendous advantage to retail businesses, Aap!Rails significantly improves escalator appearance and aesthetics and can generate incremental revenue for property owners.

Aap!Rails can also be used for in-house branding, directional or decorative purposes – a change from the boring black plastic we have all grown accustomed to.

Read the entire press note 

Press Release: Aap!Motion: Lenticular Motion Panel Technology
Aap!Motion lens combine the best of motion advertising with out of home placement.

(Los Angeles - California).  Aap!Global, an alternative advertising technology developer today announced the launch of  Aap!Motion, its new lenticular motion panel technology that combines the best of motion advertising with out of home placement.

Aap!Motion is a new communication medium from Aap!Global that creates animated motion pictures through the use of static photo frames WITHOUT the need of complex electronics displays or moving parts. Sequential frames from any film clip can be overlain in a precise fragmented manner that, when seen through a specially designed optic lens, generates motion picture animation to the enjoyment of any viewer.

Aap!Motion aims to combine the advantages and enjoyment of motion picture media with the size and impact of out-of-home placement. Aap!Motion can be installed in a variety of scenarios and will be enjoyed by people in motion whether on foot, escalators, moving sidewalks or even inside subway cars.

Possible examples include placement at airports, malls, convention centers, cinemas, casinos, office hallways, arena/stadiums, subway tunnels, railroad tracks - anywhere with large amounts of moving pedestrian traffic.

Aap!Motion pedestrian motion panels work similarly to Aap!Global’s MetroVISTA subway tunnel advertising platform using the psychological phenomenon known as ‘persistance of vision.’ Aap!Motion works at any speed and is effective in natural or illuminated light, with or without backlighting.

Aap!Motion consists of only two core elements - an optic lens made from strong acrylic plastic, designed to withstand outdoor environments and a printed picture, generated using a patented algorithm to separate, compress, and overlay the frames. Aap!Motion boxes can be made to any size, length or dimension.

Aap!Global provides multiple procurement options from fully finished pedestrian motion panels made to any specifications or merely the lens and printed picture from a customer sourced media clip. The simplicity of the product lends itself to extreme flexibility in placement. Already installed traditional lightboxes or signage can even be retrofitted with an Aap!Motion lens and print material to create a unique animated billboard.

Aap!Global invites individuals, agencies and the community at large to learn more about Aap!Motion @
http://www.aapglobal.com/aapmotion.php

About Aap!Global

Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide.  Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technology and a variety of other out of home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways.

Aap!Global is a division of the Aedeas Group - a global concept development firm.

More information @ http://www.aapglobal.com

Press Contact:

Chris Seta
Director of Operations | Aap!Global
+ 1949 999 2035

So its in full effect - out door media is now banned and dead in the glorious and concrete jungle that is Sao Paulo

.

Flickr user Tony de Marco has documented the rather [depressing, liberating, freeing, decaying, ghostly, (choose your verb)] sight of a city stripped bare of commercial visuals.

Our thoughts - even with the ban - expect the ad business to not even blink an eye to keep and to kick on - expect more ambient, internet, television, radio, and print advertising to replace the OOH dollars of the city.

Tony’s Flickr Series Found Via [Boing Boing a directory of wonderful things!]

Read more of our thoughts on the Sao Paulo ban in our previous post>

Winners and Losers in the Sao Paulo Billboard Ban

Aap!Global features in Wired Magazine in the Column “It’s Madvertising” by Momus, AKA Nick Currie.

“Not content with traditional billboards and gift tissue packs, advertisers have covered the floor with stickers, clad pillars in mock tea bottles, filled every free space on the ticket gates, and covered the escalator handrail with hundreds of tiny QR-coded ads which, when scanned, pop information about local attractions onto your cell phone.”

Read the entire article here

Aap!Global featured in the popular magazine Designboom for our efforts.

We were featured today in the bilingual Japanese English magazine PingMag for our efforts in Tokyo!
Read the interesting article on the innovative advertising practices in Japan @

http://www.pingmag.jp/2006/10/13/top-10-ad-tricks-in-tokyos-train-stations/