A South African First! Aap!Rails and Aap!Steps Roll into Johannesburg with Flighting Boyz
January 26th, 2010
South Africa’s very first escalator was branded at Edcon Head Office in Johannesburg yesterday, 25 January 2010 by FlightingBoyz. Flighting Boyz, a media installation company that specializes in various fields of media brands, with more than 30 years of experience in the South African Market is distributor for Aap!Rails and Aap!Steps products in the region.
Visit Flighting Boyz for more info on the South African Market.
No advertising medium will be left behind with Zoom Media & Marketing and VH1’s new interactive initiative. VH1’s program “The Great Debate” will feature a groundbreaking interactive initiative that will enable audience participation via TV broadcast; VH1; Facebook; Viacom’s massive “44 1/2″ HD screen in Times Square; and Zoom Media & Marketing`s exclusive network of digital out-of-home media locations. Read more from Monday’s press release here.
MetroVISTA featured in I Love Graffiti
June 11th, 2008
Aap!Global’s Tunnel Advertising System - MetroVISTA was featured in German online publication “I Love Graffiti.”
Oshiuri -???????- Purchase Ad Pitches Online
April 24th, 2008
While there are countless websites providing a creative outlet for review and critique of advertising (Ads Of The World, etc) - Oshiuri (????), a recently launched Japanese site throws something new into the mix.
Besides providing a space for the advertising community to share work - the forum provides a mechanism in which any idea/pitch hosted on the site can be bought and sold.
The site aims to become the creative agency of the internet allowing brands to scope pitches for brands directly from creatives. Brands can also submit ads for creative pitches and will provide the best with contracts.
Not sure how the site is going to work collectively and avoid “idea” theft but so far there are some creative ideas for brands ranging from Axe to National Geographic that have been purchased through the site.
With pricing starting as low as 100,000 yen to priceless - the venue might be an opportunity for brands to connect directly with creatives.
The site was launched by Design Barcode, Inc - the little design studio that specializes in Barcode Design (Read our coverage on their amazing work for artistic product barcodes)
Visit Oshiuri [Sadly only accessed from Japan...]
Hot from the Oven - New Western Aap!Straps
April 22nd, 2008
Aap!Straps are the leading advertising straps for public transportation systems. Used throughout Japan - we’re pleased to showcase our newest Aap!Strap that have been designed specifically for a metro authority in the Americas.
The new strap features a larger horizontal space suitable for western writing scripts. The high quality polycarbonate ring provide riders with comfort and the slotted advertising box offers the opportunity to interact with passenger in a unique and fun medium.
Mobile Marketing + Aroma Marketing is here.
April 22nd, 2008
We’ve written about aroma marketing before and we’re big fans of innovations in mobile marketing - so what better way than to combine the two and cover NTT DoCoMo’s new fragrance cartridge equipped devices that interact with cellphones via IR and emit signature scents.
The company hopes to partner with mobile content providers so that horoscopes the weather report, web video, and more come paired with signature scents. The platform is still in pilot stage, and we’re not sure what user reaction will fair or how accurate the scents are - still its exciting to see new innovations that aim to tie the senses.
From an outdoor media company’s perspective - the fragrance systems could be installed in transit shelters to create a fuller sensory experience. Imagine waiting for the bus and smelling freshly baked cookies triggered by a coupon on your cellphone…
Read the NTT Communications Press Release “NTT Com to Pilot Test Mobile Fragrance Communication Service” for more information.
SuperMarket Conveyor Belt Advertising by Aap!Global is Here!
January 8th, 2008
Aap!Global Brings Escalator Handrail Advertising Technology to SuperMarket Conveyor Belts With Launch of Aap!Belt.
Aap!Global brings technology and impact of escalator handrail advertising to supermarkets with Aap!Belts, high quality, branded conveyor belts.
(San Francisco - California) - Aap!Global - an alternative advertising technology developer today announced the launch of Aap!Belt, a new innovative media solution that allows advertisers and marketers to apply graphics directly to existing supermarket market conveyor belts allowing direct communication with consumers at points of purchase.
Aap!Belt uses leading adhesive materials technology and is composed of custom composites, printed with unique high resolution induction technologies with eco-friendly dyes and installation procedures. The product features anti-static, anti-graffiti and anti-wear qualities to allow continuous usage on common place checkout belts.
Aap!Belt can be installed on common conveyor belts in supermarkets or other points of purchase. Chris Seta of Aap!Global adds on the power of this medium that it ??enables graphics in a location where consumers are in a the final purchase state of mind.?
Project director for Aap!Global, Robert Patterson notes, ??Aap!Belt, helps our company solidify our position as a leader in ambient media, and offers advertisers unique, targeted engagements with individuals - with an extended creative canvas.? In the coming year - Aap!Global will be extending its network of locations internationally with major supermarkets and retailers.
More info on Aap!Belt - Conveyor Belt Advertising
About Aap!Global ?
Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide. Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technologies, Aap!Steps - Escalator Step Advertising, Aap!Motion - Pedestrian Motion Panels and a variety of other out-of-home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways. Aap!Global was recently named ??Best in International Marketing? by Brandweek 2007.
Aap!Global is a division of the Aedeas Group - a global concept development firm.
Press Contact:
Aap!Global
Tel: 1 415 205 4210
Email: info@aapglobal.com
Branded Escalator Steps Expand Aap!Global??s Escalator Advertising Portfolio
September 10th, 2007
Aap!Steps provide advertisers the opportunity to brand existing escalator steps without structural or machine modification.
(San Francisco - California) - Aap!Global- an alternative advertising technology developer today announced the launch of Aap!Steps, a new innovative media solution that allows advertisers and marketers to apply graphics directly to existing escalator steps without the need for machine or structure replacement or modification.
Product director for Aap!Global, Robert Patterson notes, ??Aap!Steps, helps our company solidify our position as a leader in ambient media, offering advertisers unique, targeted engagements with individuals - more importantly it extends creative canvas for artwork, branding and other media.�?
Aap!Steps extends Aap!Global??s product offerings for branding escalators from handrails, banisters, side panels to now also include steps. The product offers high resolution, scrolling art work that can be enjoyed from afar or close-up.
Aap!Steps can be installed on common grooved escalator steps without structural adjustment or machine alteration. Aap!Global has developed a unique patent pending application system to speed installation - Daizo Taiko, an Aap!Global installer after an installation in Fukuoka noted, ??The application process is simple and easy - its amazing that we can place the artwork in less than 2 minutes per standard step.�?
Developed after months of trials, Aap!Global uses custom composited adhesive technologies, unique high resolution print technologies and eco-friendly materials and installation procedures. The product features anti-static, anti-graffiti and anti-slip qualities to improve escalator safety and rider enjoyment.
Chris Seta of Aap!Global notes ??We??re excited to launch this product on a global scale. Without the need of replacing existing steps, this makes a perfect addition to Aap!Rails and our line of other escalator handrail advertising products. We??re looking forward to global distribution of this product through our current and future media partners.�?
About Aap!Global
Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide. Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technology, Aap!Steps - Escalator Step Advertising, Aap!Motion - Pedestrian Motion Panels and a variety of other out-of-home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways.
Aap!Global is a division of the Aedeas Group - a global concept development firm.
Aap!Motion: Lenticular Motion Panel Technology
May 1st, 2007
Press Release: Aap!Motion: Lenticular Motion Panel Technology
Aap!Motion lens combine the best of motion advertising with out of home placement.
(Los Angeles - California). Aap!Global, an alternative advertising technology developer today announced the launch of Aap!Motion, its new lenticular motion panel technology that combines the best of motion advertising with out of home placement.
Aap!Motion is a new communication medium from Aap!Global that creates animated motion pictures through the use of static photo frames WITHOUT the need of complex electronics displays or moving parts. Sequential frames from any film clip can be overlain in a precise fragmented manner that, when seen through a specially designed optic lens, generates motion picture animation to the enjoyment of any viewer.
Aap!Motion aims to combine the advantages and enjoyment of motion picture media with the size and impact of out-of-home placement. Aap!Motion can be installed in a variety of scenarios and will be enjoyed by people in motion whether on foot, escalators, moving sidewalks or even inside subway cars.
Possible examples include placement at airports, malls, convention centers, cinemas, casinos, office hallways, arena/stadiums, subway tunnels, railroad tracks - anywhere with large amounts of moving pedestrian traffic.
Aap!Motion pedestrian motion panels work similarly to Aap!Global’s MetroVISTA subway tunnel advertising platform using the psychological phenomenon known as ‘persistance of vision.’ Aap!Motion works at any speed and is effective in natural or illuminated light, with or without backlighting.
Aap!Motion consists of only two core elements - an optic lens made from strong acrylic plastic, designed to withstand outdoor environments and a printed picture, generated using a patented algorithm to separate, compress, and overlay the frames. Aap!Motion boxes can be made to any size, length or dimension.
Aap!Global provides multiple procurement options from fully finished pedestrian motion panels made to any specifications or merely the lens and printed picture from a customer sourced media clip. The simplicity of the product lends itself to extreme flexibility in placement. Already installed traditional lightboxes or signage can even be retrofitted with an Aap!Motion lens and print material to create a unique animated billboard.
Aap!Global invites individuals, agencies and the community at large to learn more about Aap!Motion @
http://www.aapglobal.com/aapmotion.php
About Aap!Global
Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide. Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technology and a variety of other out of home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways.
Aap!Global is a division of the Aedeas Group - a global concept development firm.
More information @ http://www.aapglobal.com
Press Contact:
Chris Seta
Director of Operations | Aap!Global
+ 1949 999 2035
We Use and Recommend It! EPSA-PRO now available worldwide!
February 5th, 2007
Warning: Shameless Plug!
We’ve seen some nasty handrails in our day and we mean nasty! When soap and water won’t work, when you’re tired of cleaning - we recommend EPSA-PRO or The professional grade Escalator Handrail Cleaner and Escalator Handrail Protectant a product available exclusively from our parent company the Aedeas Group! We use and love it!
Use it with Aap!Rails or alone to make your handrail clean and shiny!
More info @ EscalatorHandrailCleanerPRO.com
