PSSST? Heard of GTA IV????
April 29th, 2008
GTA IV, “the new open-world, action-driving video game released today around the world will easily “top last year’s record-breaking $300 million first-week sales of Microsoft and Bungee Studios’ first-person shooter “Halo 3″ ?? and all without a similar marketing bonanza or budget.
According to the AP report - ‘Grand Theft Auto’ Promo Campaign Kept Quiet’ Rockstar has been trying to keep their marketing message on the “downlow.”
We’ve been truly impressed in Rockstar’s ability to communicate and build hype directly with gamers through viral internet teasers and low cost non traditional out of home media including amazing phony wanted billboards, graffiti, and viral websites. (Even Bagel Bags, Coffee Cups…)
Some of the ficitional wanted adverts have included in them an e-mail address where residents of “liberty city” (the game’s fictional universe) can send in “tips” to LibertyCityPolice.com, a website which undoubtedly will be accessible inside the game’s internet function.
From a marketing perspective all this has been absolutely brilliant. From a CFO’s perspective the campaigns have demonstrated the value of low cost non traditional media and most importantly from a gamer’s perspective they have even been critical in building trust, interest and a direct relationship with players. Seen in certain European and US cities, while we love the work we are just a little curious to see if these posters raised any objections.
Of course knowing Rockstar this was probably the intent…
GTA IV out today. Instead of enjoying the marketing - go play the game…
Other Related Articles of Interest
GTAIV ads pulled because of San Andreas flap Chicago - Transit Authority gave up a contract potentially worth more than $200,000 in revenue because people complained about another ad campaign more than three years ago.
Graffiti Research Lab Documentary Out Soon…
April 23rd, 2008
We’re big fans of Graffiti Research Lab and some of the work they have done in theorizing and implementing new “open source” tools for communication.
A new documentary is due out soon on the work of these technology-hacker-graffiti urban artists. BoingBoingTV features a preview of the film (embedded above) and will premiere in New York on May 4th. Hot!
[Update]
Anti-Advertising Agency cohorts, the Graffiti Research Lab are premiering their ??Complete First Season? as part of PopRally at the Museum of Modern Art on May 4th @ 8PM + PARTY after with Javelin and special guests.
A panel after the film include Evan Roth, James Powderly, Steve Lambert, Bennett4$enate, and surprise guests.
In great open source nature - if you know command line wizardry, how to concat and use parity files, the whole DVD can be downloaded from our server 50mb at a time. Otherwise it??s on Pirate Bay.)
SuperMarket Conveyor Belt Advertising by Aap!Global is Here!
January 8th, 2008
Aap!Global Brings Escalator Handrail Advertising Technology to SuperMarket Conveyor Belts With Launch of Aap!Belt.
Aap!Global brings technology and impact of escalator handrail advertising to supermarkets with Aap!Belts, high quality, branded conveyor belts.
(San Francisco - California) - Aap!Global - an alternative advertising technology developer today announced the launch of Aap!Belt, a new innovative media solution that allows advertisers and marketers to apply graphics directly to existing supermarket market conveyor belts allowing direct communication with consumers at points of purchase.
Aap!Belt uses leading adhesive materials technology and is composed of custom composites, printed with unique high resolution induction technologies with eco-friendly dyes and installation procedures. The product features anti-static, anti-graffiti and anti-wear qualities to allow continuous usage on common place checkout belts.
Aap!Belt can be installed on common conveyor belts in supermarkets or other points of purchase. Chris Seta of Aap!Global adds on the power of this medium that it ??enables graphics in a location where consumers are in a the final purchase state of mind.?
Project director for Aap!Global, Robert Patterson notes, ??Aap!Belt, helps our company solidify our position as a leader in ambient media, and offers advertisers unique, targeted engagements with individuals - with an extended creative canvas.? In the coming year - Aap!Global will be extending its network of locations internationally with major supermarkets and retailers.
More info on Aap!Belt - Conveyor Belt Advertising
About Aap!Global ?
Aap!Global specializes in creating and managing high recall, high impact advertising spaces worldwide. Some of its patented advertising platforms include MetroVISTA - subway tunnel advertising, Aap!Rails - Escalator Handrail Advertising, Aap!Stripes - Floor Graphic Technologies, Aap!Steps - Escalator Step Advertising, Aap!Motion - Pedestrian Motion Panels and a variety of other out-of-home, internet and mobile technologies that help client brands reach consumers in relevant, surprising and unconventional ways. Aap!Global was recently named ??Best in International Marketing? by Brandweek 2007.
Aap!Global is a division of the Aedeas Group - a global concept development firm.
Press Contact:
Aap!Global
Tel: 1 415 205 4210
Email: info@aapglobal.com
Weightless!
December 27th, 2007
Japanese advertising continues to make people stop in their tracks and smile.
Tanita is show offing their new line of digital scales that not only measure one’s weight, but also body-mass index, fat-muscle ratios, and water percentages by placing floor graphics on the subway car floors. Great - high impact advertising. We love it.
