Aap! - Alternative Advertising Possibilities

This ad for the 28th Biennale of Graphic Art in Slovenia throws tact to the wind to get your attention. Click here for the full ad, but beware, it’s NSFW! [Gawker]

Thankfully, this Milwaukee bus shelter ad isn’t really scratch-and-sniff — but it does draw you in to read their “messy” message on teen pregnancy. Read more about the ad on AdFreak.

Escalator handrails are finding their raison d’être, first with Aap!Rails, now with Kama’s handrail animation series. Take a look at the urban art below.

Is Google feeling the heat from Microsoft? The internet giant has launched the “Go Google” campaign to push its enterprise software, with billboards going up in Boston, Chicago, Manhattan, and San Francisco.

Read more about the OOH campaign at AdWeek.

Dasani, a flavored bottled water brand, is using interactive Aap!Motion, lenticular walking displays, in New York to advertise in the summer New York heat. Learn more about lenticular walking displays.

No advertising medium will be left behind with Zoom Media & Marketing and VH1’s new interactive initiative. VH1’s program “The Great Debate” will feature a groundbreaking interactive initiative that will enable audience participation via TV broadcast; VH1; Facebook; Viacom’s massive “44 1/2″ HD screen in Times Square; and Zoom Media & Marketing`s exclusive network of digital out-of-home media locations. Read more from Monday’s press release here.

There’s another social network in town, but this time it’s geared to those in the OOH Advertising field. The B2B network for outdoor advertising, the Great Outdoor Network aims to help you connect, find new ventures, and land another deal.

You can find Aap!Global registered in the index as well as Aap!Global’s Robert Patterson.

Advertisers in India have picked up on a new medium to target rural audiences: the traveling infomercial. Read more on Mr. Sharma - just one of thousands of traveling performers who spread the word of various brands throughout rural villages. Courtesy of The Wall Street Journal.

Perrier takes “going green” to the next step with their recent installations of giant, foliage-formed bottles of Perrier. Read more at the Outdoor Advertising Blog.

Schematic is revealing the “Touchwall” at the advertising festival in Cannes, which actually recognizes attendees by their badges, and offers a variety of delicious features, including social networking and 3D maps. Equipped with multi-user capabilities, the “Touchwall” allows users to have their own workspace while still sharing information.