3D Storefront Campaign, No Glasses Needed!
June 15th, 2009
Another new development in OOH media is the new 3D storefront campaign for the History Channel’s new show, “Expedition Africa.” What’s so new about 3D? Well, this time, you don’t need the glasses. Completed by Pearl Media and Horizon Media, the campaign will run through June in NYC.
Behind the Masks of the Billboard Liberation Front
June 15th, 2009
You may never see the face behind the mask of any Billboard Liberation Front member, but the writers over at We Make Money, Not Art have blogged about something just as good: a masked presentation. Read more about the activities and secrecy of the BLF, and how they affect media today.
Submedia, a US based media agency has installed various Aap!Motion displays in New York for Coca Cola as part of the summer Open Happiness Campaigns.
Learn more about Aap!Motion, lenticular walking displays
New Billboard Scans People, Targets Ads
June 9th, 2009
These new Japanese billboards use cameras and facial-analysis technology to scan those walking by, and display ads targeted to age and gender.
Advertising Exec of the 1960’s Critiques the Billboard
June 9th, 2009
“What a billboard looks like has nothing to do with whether it ought to be there. Nor does the fact that it carries advertising have anything to do with it, either.”
Read more from BoingBoing’s post on Howard Gossage’s February 1960 Harpers essay, “How to Look at Billboards,” in which he critiques the aesthetics and relevancy of billboards.
Toshiba Billboard Becomes Interactive Video Game
June 9th, 2009
Toshiba’s new billboard in Tokyo has raised the interactive bar, allowing those passing by to call a number, connect, and play a game. Displayed in real-time on the large sign, the game challenges players to paint squares on a board while searching for Toshiba’s mascot.
Aap!Motion Arrives in Poland
April 2nd, 2009
Aap!Motion, the lenticular animated billboard solution has arrived in Poland with a beautiful 10 meter walkway featuring large format graphics for client Levi’s.
Aap!Steps Featured in Adrants!
February 3rd, 2009
Recent Aap!Steps, escalator step advertising installation, coverage in leading advertising daily AdRants.
Aap!Steps featured in French Marketing Blog
February 3rd, 2009
Aap!Steps, escalator step advertising featured in French Marketing Blog Le Blog De Marketing Alternatif…
Aap!Steps featured in BlissBlog - Design Blog
February 3rd, 2009
Popular creative design blog from Belgium, has a short note on Aap!Steps, the leading escalator step advertising system.
